A calorie is a calorie, the advice goes. Eat too many ... gain weight. Eat fewer ... lose weight. But many believe weight loss is more than a calorie equation, with so-called new-and-improved ways to lose weight being ever popular. Americans spend an estimated $42 billion annually on weight loss foods, products, and services. With that much money at stake, it's no surprise there are an overwhelming number of "fad" diets and other weight-loss products on the market.
Not far into the book they want you to listen to a infomercial. I learned that my doctor is a lying stinking jerk. Apparently he, and ALL doctors, know the secret of losing weight fast and easy but they, and their diet professional, do not want to share it or they will lose money when we get thin and healthy. I also learned that to lose weight I do not have to eat less or exercise more. It’s just bad science that taught us that rubbish…and again All doctors know this. The majority of overweight people are not overweight because of eating in excess or not exercising enough, it’s because they have chronic cellular inflammation.
An effective reward is something that is desirable, timely, and dependent on meeting your goal. The rewards you choose may be material (e.g., a movie or music CD, or a payment toward buying a more costly item) or an act of self-kindness (e.g., an afternoon off from work or just an hour of quiet time away from family). Frequent small rewards, earned for meeting smaller goals, are more effective than bigger rewards that require a long, difficult effort.
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