PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].

Muscles tend to grow when they have been outright fatigued by the overload of work. To put it simply, it means that the workload put on the muscles should be more than it can take. This will allow the muscles to fatigue out which is the foundation for strength training. The muscle fibers are broken down through repetitive exercises and eventually, grow stronger with passing time.
Every person’s body shape and structure is different. Hence, the treatment also varies from patient to patient. The number of sessions a patient as to undergo depends on several factors but the end goal always remain in achieving the desired body shape and tone for you. For instance, if you’re looking to remove just one pocket of fat, then one session of non-invasive treatment should be sufficient to take care of your needs. One session has been shown to reduce 20-25% of fat. On the contrary, if you have multiple pockets of fat that needs to be removed, it might take three to five treatment sessions administered over a six week long period.
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PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
Body sculpting can be used to remove excess skin/fat in the areas near neck (lower chin), arms, thighs, buttocks, flank and abdomen. The surgical procedures for these areas can take up to 10 hours for surgery and a period of 18 months to show the desired results fully. Using artificial or natural means to improve the overall physique or muscle tone is referred to as body sculpting. Hence, it is possible to tone the muscles as well according to your requirement. It has been shown in scientific studies that exercise, regular dieting, and strength training is an effective way to change your body.

The best candidates for CoolSculpting are within a healthy weight range, but have excess fat that creates an aesthetic disproportion and does not seem to respond to diet or exercise. To learn more about whether CoolSculpting is right for your needs, please contact our office today to set up your private consultation in the comfort and privacy of our NYC offices.
1.   PureGym is the UK's leading gym operator providing low-cost and high-quality fitness facilities for one million members spread across more than 200 sites. PureGym was launched in 2009 and pioneered the model for affordable, flexible, high-quality fitness clubs in the UK. Members pay monthly and have no contract commitment. Most of its gyms are open 24 hours a day across the UK and offer a full range of top of the line equipment including cardiovascular equipment, fixed-resistance and free weights. Each gym typically offers over 220 pieces of fitness equipment and up to 80 group exercise classes each week delivered by around 2,200 personal trainers. In November 2017, affiliates of Leonard Green & Partners, L.P. acquired a controlling interest in the business. The business has appeared 4 times on the Sunday Times Fast Track Top 100 list, won awards as the overall Fast Track Brand of the Year in 2017 and the Fast Track Outstanding Achievement Award in 2018, and was a winner of the Virgin Media Disruptor Award in 2016.

Other factors that can affect the treatment include your budget. Some treatments are more expensive than others. Body sculpting treatments without surgery is much more cost effective than traditional surgeries. Your skin condition will also effect how the treatment is conducted. If you have skin allergies, the treatment method will vary accordingly. Your doctor’s recommendation will be a crucial factor on how the treatment sessions are carried out.


At Athenix Body Sculpting Institute, we specialize in body sculpting and contouring to give you the body you’ve always dreamed of without the downtime and difficult recovery of traditional liposuction and plastic surgery. We use the latest body sculpting technologies and techniques to give you the body you desire. Our procedures are performed by plastic and cosmetic surgeons who are artists in sculpting the body, so you get the best results in the safest environment. That’s the Athenix Body Sculpting Institute advantage. Learn more about Micro-Body Contouring ›
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
 3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 

As the name suggests, the CoolSculpting procedure can be a little chilly. Controlled cooling is delivered via an applicator to freeze the targeted fat. Though you may feel intense cold initially, this feeling usually subsides within 5 to 10 minutes as the area numbs. Because most applicators use a vacuum to draw fatty tissue into the applicator cup, you may also feel some pulling, tugging, and/or mild pinching.
The best way to determine whether you’re fit for undergoing body sculpting without surgery is to consult the physician directly. There are two types of fat present in a human body. The first type is called visceral fat. This fat is present deep inside the muscle tissues and are not soft or pinchable. The other type is called subcutaneous fat. This kind of fat is present above the muscle and are really soft and pinchable. Subcutaneous fat can be easily removed using non-invasive techniques like laser contouring. However, if you are someone who carries a lot of visceral fat, you will need to take the long road and exercise to get a perfectly toned body.
CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
"I would like to say it is ready to replace liposuction, but it's not -- yet," he says. Still it does have certain benefits over liposuction namely that a person can have the treatment and go to lunch afterward, Fodor says. Unlike liposuction, the new technology does not involve pain, scars, anesthesia, or a long recovery time. Only some topical anesthesia is used, he says.
For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.

Half time instructor just read from stuff we got sent second time guy was only interested in himself and first course only got 5 classes second course I gave up after first one hubby made it end which had to be extended as trainer n...ever turned up! What did we learn? To never do it again!! We feel conned and we're brow beaten by team member to do second course!! It was totally time wasted tonight my hubby went to last class he was home 15 minutes later!!! Shame on you puregym for not training staff to deliver a course of excellence and not even know when trainer wasn't either trained or bothered to turn up!!!! Totally ripped off both my hubby and myself!!! Omg this is NOT good PR for puregym!!

Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.

The SlimCo System is not intended for use in the diagnosis of a disease or any other condition or in the cure, mitigation, treatment, or prevention of disease, and is not intended to affect the structure or function of the body. These products are cosmetic in nature and do not claim to impart any health benefits. The statements on this website have not been evaluated by the Food and Drug administration.


1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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