CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
You don’t need to use the website to get your membership or for any other reason but it’s so much easier with it. The PureGym website gives you all necessary information and a possibility to open, freeze, renew or upgrade/downgrade your membership. You can also book your classes there. Apart from the website, you may want to visit PureGym blog to find articles about nutrition, workout and supplementations as well as various guides, tips and tricks.
Fantastic, well equipped gym, that is great value for money. Highly recommended. Only fault and it's similar with most modern day gyms is they can be highly impersonal and for some intimidating! Best way to go beyond the status quo and get those 5 stars is to have real people casually helping out and advising folk, who might be new to it all. Radical idea! I know it means paying more salaries but the benefits of having spotters and specialists there in hand will mean more gym attendees in the medium to long term. My two cents worth! Live Long and Exercise. C.J
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].

As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of ...for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays had all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!

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