For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.
"People who lose 100 pounds or more feel healthier, they know they are healthier, they can do things they could not do before. But when they look at their body, it's a constant reminder of where they were – and it can sometimes make it difficult to move on with their life," says J. Peter Rubin, MD, director of the Life After Weight Loss Surgery Center at the University of Pittsburgh School of Medicine.
"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.