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During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
But body contouring doesn't come cheap. The average price of a full-body lift is around $30,000. Arm surgery runs in the range of $8,000, while inner thighs cost about $10,000 a pair. A breast lift and upper back surgery will set you back about $15,000, and a neck and face lift would add another $15,000 to the bill. (As you probably already guessed, insurance rarely covers any of it.)

Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
What was once a friendly and organised gym has turned into a miserable experience since pure gym took over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working… More there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before.
The SlimCo System is not intended for use in the diagnosis of a disease or any other condition or in the cure, mitigation, treatment, or prevention of disease, and is not intended to affect the structure or function of the body. These products are cosmetic in nature and do not claim to impart any health benefits. The statements on this website have not been evaluated by the Food and Drug administration.
"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
At LA Fitness, you can get your daily or weekly fix of endorphins and stick to your summertime fitness regime without having to brave the cold outside! With a dedicated team of fitness professionals there to guide you every step of the way you’ll ensure that you’re on target for achieving the ends you desire. And with an incredible amount of equipment, you’ll never be stuck for variety again. So ditch those ideas of your morning run through cold, wet streets or fields and instead, head down to LA Fitness and keep fit from the warmth of a gym fully stocked for your needs. Plus, with some of the great deals and discounts they regularly offer, you’ll save a serious chunk of cash, too!
Fodor is more enthusiastic about the LipoSonix technology. "I am very optimistic," he says." I love the results," he says citing as much as a 7-centimeter reduction in waist circumference seen in clinical trials conducted in Mexico. This technology, which uses high-intensity ultrasound waves, beamed about an inch under the skin to break up fatty tissue, has been studied in both pig models and in 33 people in Mexico, he says. The company has applied for FDA status to begin preclinical studies in the U.S. and expects such trials to begin in 2007.
Fantastic, well equipped gym, that is great value for money. Highly recommended. Only fault and it's similar with most modern day gyms is they can be highly impersonal and for some intimidating! Best way to go beyond the status quo and get those 5 stars is to have real people casually helping out and advising folk, who might be new to it all. Radical idea! I know it means paying more salaries but the benefits of having spotters and specialists there in hand will mean more gym attendees in the medium to long term. My two cents worth! Live Long and Exercise. C.J
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