CoolSculpting, launched in the US in 2010, is a technology-based system which basically freezes fat cells away. As discussed above, when we gain and lose weight, our fat cells basically grow and shrink, but our proportions pretty much stay the same. CoolSculpting is revolutionary in that it lets you target your stubborn fat with “spot treatment.” That means the fat comes off where you want it too. And for the first time, safe and effective spot reduction of fatty bulges can be performed noninvasively, and with no downtime.
No AXA PPP Group company will be liable for any loss, damage or personal injury whatsoever suffered or sustained in connection with the PureGym membership and/or use of the PureGym club(s) except for any liability which cannot be excluded by law (including fraud or for the death or personal injury caused by that AXA PPP Group company’s negligence).
 3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 

PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].

If you’ve suddenly found that your fitness regime has taken a turn for the worst now that summer has been and gone and the weather’s turned nasty, then it’s no doubt you’re starting to feel a little tapped of energy. But don’t despair; there is a ton of ways to stay fit without exposing yourself to all that nasty weather! And with great deals and discounts available from gyms like LA Fitness, you’ll be back to your old self in no time.

During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym.


CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.

At PureGym, we provide the best gym deals we can to keep prices low so you can focus on your fitness instead of your finances. We have two great gym membership offers available for students and for members who sign up to fixed term memberships, both can be purchased online instantly. We have made it simple, affordable and convenient for everyone to achieve their personal health goals. Whether you're looking to tone up, lose weight or improve your general fitness, everyone and every body is welcome at our gyms. Find out more about our gym memberships offer and what makes our gyms great below.


Ultrasound energy (UltraShape). This type of treatment uses ultrasound energy to break down fat. It is the most time-intensive of the four types, taking approximately one hour per treatment session. Instead of hooking you up to a machine, a technician will move the device around manually. It uses a mechanical vibration to break down and destroy fat. This works on the abdomen and isn’t meant for other areas, Dr. Khetarpal says. There is no discomfort, she says.
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
The ACCUSCULPT™ procedure is an exciting body contouring treatment developed to meet the needs of patients seeking significant results with minimal downtime. It is ideal for areas such as the hips, thighs, knees, bra line, arms, and chest. Your physician uses the AccuSculpt contouring system to remove excess fat deposits that have settled in the target regions, which also results in overall skin tightening of the treated areas. Patented technology makes the procedure safer, more effective and less invasive than competing technologies.

Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.


Body Sculpting™ is a strength training workout that combines flexibility and cardiovascular conditioning using just one set of 5-pound (each) dumbbells. Body Sculpting™ is designed to shape and tone the body without building muscular size or bulk. Body Sculpting™ is highly recommended to those enrolled in a weight loss program because it helps retain lean muscle tissue while boosting metabolism. We offer a variety of classes geared to accommodate all fitness levels.
You don’t need to use the website to get your membership or for any other reason but it’s so much easier with it. The PureGym website gives you all necessary information and a possibility to open, freeze, renew or upgrade/downgrade your membership. You can also book your classes there. Apart from the website, you may want to visit PureGym blog to find articles about nutrition, workout and supplementations as well as various guides, tips and tricks.
The classes are a bit daunting, not really  a great confidence booster for a first timer in the class, but if you are happy to just go in and get on with it.  Don't expect much help from the trainer in there they're just barking out orders.  There is a large volume of different types so plenty to choose from.  I recommend downloading the app and booking in advance as the popular classes tend to book up.
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