"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."

During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym.


What was once a friendly and organised gym has turned into a miserable experience since pure gym took over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before.
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Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
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Great no fuss gym, very affordable at only £18.99. Although I do like this gym, I have stopped going for the reasons below. I feel the need to note my reasons so you know what you're getting for the cheap price. Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful. Issues. They are very busy in the evenings, which is the best time for me, and clearly everyone else to go. This often leads to long waits for machines and equipment, also for the showers. As someone that doesn't gym often, I find gyms intimidating, with no staff to turn to for help, pure gym can be a little scary and confusing if you haven't planed what you are there to do in advance. Also some of the clientele can be boisterous, especially if you look a little lost! There is often issues with things being stolen in the locker rooms, I would advise keeping all your belongings locked up and out of sight just to be safe. If you aren't intimated by these issues, then pure gym is a great gym.
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