Body sculpting is pretty fresh on the scene. In 2008, two Harvard-affiliated scientists founded the idea of selective cryolosis—the process of freezing fat cells and killing them, eliminating stubborn body fat. The hypothesis that cold temperatures could kill fat came from one interesting observation. Children who sucked on popsicles often developed dimples, indicating that cold temperature could eliminate fat cells, leaving little “pockets.” Weirdly, body sculpting sort of mimics popsicle sucking.
Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.
This is a gym for the masses, welcoming people from all walks of life - PureGym was created with your hectic schedule in mind. For the night worker, busy parent, student and singleton - you will be able to find your way with a PureGym membership. Whether you enjoy cardio, weight training or getting pumped up with a fitness class - there are so many options available for you to get a full on powerful work out whenever you want it. With innovative training zones, filled with instructors that are ready to help should you need a little advice - you'll feel at ease and at your best at PureGym so don't wait to try one of the 170 venues near you.

i've been a member of pure gym for about a year and a half now and find it really good. I describe it as the easyjet of gyms, you know what you are getting, no frills but basics are delivered well. I also find that they are quite responsive, I mentioned that there wern't enough after work and evening classes and the timetable did improve (although it has slackened off again recently but I hope they will be doing something about that) The showers are nice and changing rooms always clean, whenever I go there is plenty of equipment for everyone, the machines are all new and in good nick. If anything does get broken they usually fix it within a day or so. The only thing is the personal training, which is just as expensive as any other gym. I know its one on one training and does cost but I do wish it was a bit more affordable!


Cold treatments (CoolSculpting).These employ temperatures cold enough to kill fat cells but not damage your skin. A device pulls portions of skin in by suction, then cools it to destroy the fat underneath for a set amount of time. You can use this procedure on many body parts including the chin, arms, abdomen, love handles and thighs. It’s safe for most patients. However, those who have a vascular condition that makes them extra sensitive to cold temperatures (Raynaud’s syndrome, for instance) should not use this treatment.
For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.

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While contouring tones down the whole body according to your requirement, body sculpting focuses on specific body parts to be treated. For instance, if you have excess fat on your skin under your arm, you can get it removed through body sculpting without the need for any surgery. Other body parts which can be focused upon to treat with body sculpting include but is not limited to, inner thighs, outer thighs, abdomen, sides and flanks, large, broad areas of fat etc.
Fodor is more enthusiastic about the LipoSonix technology. "I am very optimistic," he says." I love the results," he says citing as much as a 7-centimeter reduction in waist circumference seen in clinical trials conducted in Mexico. This technology, which uses high-intensity ultrasound waves, beamed about an inch under the skin to break up fatty tissue, has been studied in both pig models and in 33 people in Mexico, he says. The company has applied for FDA status to begin preclinical studies in the U.S. and expects such trials to begin in 2007.
Fat-dissolving and skin-tightening procedures for body contouring that are less invasive can seem oh-so-appealing when weighed against other options, such as liposuction. Some of the latest innovations include mesotherapy (lipodissolve), which involves the injection of various cocktails into the skin to dissolve fat, Thermage (also known as Thermacool or Thermalift), which uses radiofrequency to tighten facial skin for a "nonsurgical" face-lift, and LipoSonix, which uses high-intensity ultrasound to target and destroy fat cells.
Body sculpting allows you to safely achieve a well shaped, toned down body in multiple sessions. The treatment sessions are relatively shorter when compared to traditional surgeries. It also has minimal downtime and little to no discomfort. The procedure is not painful at all and can be carried out on a routine day where you can leave the treatment center and continue on with your normal routine.
*In the U.S., the CoolSculpting®procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. In China, the cryolipolysis system is used for fat layer reduction of the abdomen and flanks. In Taiwan, the CoolSculpting procedure is cleared for the breakdown of fat in the flank (love handle), abdomen, and thigh. Outside the U.S., China and Taiwan, the CoolSculpting procedure for non-invasive fat reduction is available worldwide. CoolSculpting® and its design are trademarks of ZELTIQ Aesthetics, Inc., an Allergan affiliate. CoolSculpting is the treatment doctors use most for non-invasive fat removal.
This is a gym for the masses, welcoming people from all walks of life - PureGym was created with your hectic schedule in mind. For the night worker, busy parent, student and singleton - you will be able to find your way with a PureGym membership. Whether you enjoy cardio, weight training or getting pumped up with a fitness class - there are so many options available for you to get a full on powerful work out whenever you want it. With innovative training zones, filled with instructors that are ready to help should you need a little advice - you'll feel at ease and at your best at PureGym so don't wait to try one of the 170 venues near you.
Enjoy an even better value membership when you pay in advance. You can save up to 10% off 6, 9 and 12 months pay in full memberships so if you want to make some further savings, or if you have an idea of how long you want to stick with us, then sign up to one of our fixed term memberships. Join us today with this great value gym offer and find out why we're UK's most flexible gym. 
"Be aware that we live in a very competitive environment whereby youth is king and people are looking for less-invasive procedures, and these procedures are now for the first time being directly marketed by the manufacturer in consumer magazines," points out session moderator Franklin L. DiSpaltro, MD, a plastic surgeon in West Orange, N.J., and a past president of ASAPS.
Disclaimer: The information throughout this cosmetic dermatology website is not intended to be taken as medical advice. The information provided by Dr. Rebecca Fitzgerald is intended to provide general information regarding cosmetic treatments including acne treatment, sun spot treatment, acne scar removal, hyperpigmentation, rosacea treatment, vein treatment and more for residents of Los Angeles, Beverly Hills, Larchmont and throughout the state of California. If you are interested in finding out more, please contact us today for a personal consultation.
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1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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