For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.
When diet and exercise efforts have been tried, tried again, and then exhausted, it can feel as achieving your dream figure is completely out of reach. However, modern medical technology and micro-body contouring techniques can open the doors that were once blocked by frustration and discouragement. Physicians at Athenix use these top three procedu...

As the name suggests, the CoolSculpting procedure can be a little chilly. Controlled cooling is delivered via an applicator to freeze the targeted fat. Though you may feel intense cold initially, this feeling usually subsides within 5 to 10 minutes as the area numbs. Because most applicators use a vacuum to draw fatty tissue into the applicator cup, you may also feel some pulling, tugging, and/or mild pinching.
During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym.
At Athenix Body Sculpting Institute, we specialize in body sculpting and contouring to give you the body you’ve always dreamed of without the downtime and difficult recovery of traditional liposuction and plastic surgery. We use the latest body sculpting technologies and techniques to give you the body you desire. Our procedures are performed by plastic and cosmetic surgeons who are artists in sculpting the body, so you get the best results in the safest environment. That’s the Athenix Body Sculpting Institute advantage. Learn more about Micro-Body Contouring ›
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].

Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.


Every person’s body shape and structure is different. Hence, the treatment also varies from patient to patient. The number of sessions a patient as to undergo depends on several factors but the end goal always remain in achieving the desired body shape and tone for you. For instance, if you’re looking to remove just one pocket of fat, then one session of non-invasive treatment should be sufficient to take care of your needs. One session has been shown to reduce 20-25% of fat. On the contrary, if you have multiple pockets of fat that needs to be removed, it might take three to five treatment sessions administered over a six week long period.
The classes are a bit daunting, not really  a great confidence booster for a first timer in the class, but if you are happy to just go in and get on with it.  Don't expect much help from the trainer in there they're just barking out orders.  There is a large volume of different types so plenty to choose from.  I recommend downloading the app and booking in advance as the popular classes tend to book up.
i've been a member of pure gym for about a year and a half now and find it really good. I describe it as the easyjet of gyms, you know what you are getting, no frills but basics are delivered well. I also find that they are quite responsive, I mentioned that there wern't enough after work and evening classes and the timetable did improve (although it has slackened off again recently but I hope they will be doing something about that) The showers are nice and changing rooms always clean, whenever I go there is plenty of equipment for everyone, the machines are all new and in good nick. If anything does get broken they usually fix it within a day or so. The only thing is the personal training, which is just as expensive as any other gym. I know its one on one training and does cost but I do wish it was a bit more affordable!

After you and your physician select the area(s) to be treated, the device is positioned on your body and controlled cooling is applied. A gel pad and applicator are applied to the targeted area. Vacuum applicators draw the tissue into the applicator cup. Applicators are secured to the treatment area. All applicators deliver controlled cooling to the targeted fat.


The best candidates for CoolSculpting are within a healthy weight range, but have excess fat that creates an aesthetic disproportion and does not seem to respond to diet or exercise. To learn more about whether CoolSculpting is right for your needs, please contact our office today to set up your private consultation in the comfort and privacy of our NYC offices.
In the past, liposuction would come with heavy downtime, taking weeks or even months to fully recover from the pain and swelling because of the procedure. However, at Athenix Body Sculpting Institute we employ an advanced form of liposuction named VASER Liposuction to significantly reduce the recovery time. With VASER, you can expect to return to y...
Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.
During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity. Sensation of fullness in the back of the throat after submental area treatment. These effects are temporary and generally resolve within days or weeks. Though rare, some additional side effects may occur. As with any medical procedure, ask your physician if the CoolSculpting procedure is right for you.
Great no fuss gym, very affordable at only £18.99. Although I do like this gym, I have stopped going for the reasons below. I feel the need to note my reasons so you know what you're getting for the cheap price. Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful. Issues. They are very busy in the evenings, which is the best time for me, and clearly everyone else to go. This often leads to long waits for machines and equipment, also for the showers. As someone that doesn't gym often, I find gyms intimidating, with no staff to turn to for help, pure gym can be a little scary and confusing if you haven't planed what you are there to do in advance. Also some of the clientele can be boisterous, especially if you look a little lost! There is often issues with things being stolen in the locker rooms, I would advise keeping all your belongings locked up and out of sight just to be safe. If you aren't intimated by these issues, then pure gym is a great gym.
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