"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.
You will be given specific instructions on properly maintaining your new appearance. Following treatment you may experience some bruising for up to 10 days. Depending on the areas to be treated, the procedure only takes about an hour, and you can generally expect to be back to your normal routine in two to three days, making the AccuSculpt treatment the perfect Friday afternoon procedure.
If you fancy dipping your toe in the fitness waters, why not opt for a Monthly Pass option at PureGym to give you access to 1 or even multiple gyms at an amazing price. All still with no contract in sight, with a Pure Gym discount code you can save on a great addition to your summer fitness routine. This flexible pass will help you flex those new muscles!
While contouring tones down the whole body according to your requirement, body sculpting focuses on specific body parts to be treated. For instance, if you have excess fat on your skin under your arm, you can get it removed through body sculpting without the need for any surgery. Other body parts which can be focused upon to treat with body sculpting include but is not limited to, inner thighs, outer thighs, abdomen, sides and flanks, large, broad areas of fat etc.
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So what makes PureGym so special? They keep prices low and make sure the pricing is simple and easy to understand. Their gyms are packed with state-of-the-art equipment and are maintained to the highest standard. With up to 50 free classes every week, you can pop in at your leisure. Their gyms are open all day, every day and the best thing is there is no contract so you are free to join and leave if your circumstances change.

You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.
 3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 
Celebrities like Khloe Kardashian and Jennifer Anniston have used body sculpting (also called CoolSculpting and Body Contouring) to target trouble areas like love handles and stubborn thighs and kill fat cells once and for all. So what is body sculpting? How much does it cost? And is it for you? Here’s a quick guide to the latest fat-blasting craze.
*In the U.S., the CoolSculpting®procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. In China, the cryolipolysis system is used for fat layer reduction of the abdomen and flanks. In Taiwan, the CoolSculpting procedure is cleared for the breakdown of fat in the flank (love handle), abdomen, and thigh. Outside the U.S., China and Taiwan, the CoolSculpting procedure for non-invasive fat reduction is available worldwide. CoolSculpting® and its design are trademarks of ZELTIQ Aesthetics, Inc., an Allergan affiliate. CoolSculpting is the treatment doctors use most for non-invasive fat removal.
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