3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 
During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity. Sensation of fullness in the back of the throat after submental area treatment. These effects are temporary and generally resolve within days or weeks. Though rare, some additional side effects may occur. As with any medical procedure, ask your physician if the CoolSculpting procedure is right for you.
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].
CoolSculpting is a procedure that eliminates stubborn fat safe and effectively, without any surgery or downtime. The CoolSculpting treatment is the only FDA-cleared procedure to use controlled cooling to safely target and eliminate fat that is resistant to diet and exercise. With over 5 million treatments performed, the results are proven, noticeable and lasting. We can help you Achieve your goal of looking great at every angle.    
As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of ...for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays had all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!
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