"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."

CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
The ACCUSCULPT™ procedure is an exciting body contouring treatment developed to meet the needs of patients seeking significant results with minimal downtime. It is ideal for areas such as the hips, thighs, knees, bra line, arms, and chest. Your physician uses the AccuSculpt contouring system to remove excess fat deposits that have settled in the target regions, which also results in overall skin tightening of the treated areas. Patented technology makes the procedure safer, more effective and less invasive than competing technologies.
 3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 
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The treatment courses are as your doctor recommends. You will start seeing the changes in a few months; however, to maintain that perfect body shape and structure of muscles is more difficult that it seems. You must take proper care to follow a nutritional diet, and also have an exercise regimen that will help you maintain. Maintaining muscle tone of your body is absolutely pertinent for the overall shape of your body.
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