"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."

During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity. Sensation of fullness in the back of the throat after submental area treatment. These effects are temporary and generally resolve within days or weeks. Though rare, some additional side effects may occur. As with any medical procedure, ask your physician if the CoolSculpting procedure is right for you.
This is a gym for the masses, welcoming people from all walks of life - PureGym was created with your hectic schedule in mind. For the night worker, busy parent, student and singleton - you will be able to find your way with a PureGym membership. Whether you enjoy cardio, weight training or getting pumped up with a fitness class - there are so many options available for you to get a full on powerful work out whenever you want it. With innovative training zones, filled with instructors that are ready to help should you need a little advice - you'll feel at ease and at your best at PureGym so don't wait to try one of the 170 venues near you.
Celebrities like Khloe Kardashian and Jennifer Anniston have used body sculpting (also called CoolSculpting and Body Contouring) to target trouble areas like love handles and stubborn thighs and kill fat cells once and for all. So what is body sculpting? How much does it cost? And is it for you? Here’s a quick guide to the latest fat-blasting craze.
The duration of a typical body sculpting treatment lasts for about thirty to forty minutes (maximum is an hour.) During this time, it is recommended to bring something with you to pass time since you will not be under a general anesthetic. Other ways to pass time is to get some of your work done or take a short nap while the procedure is going on. Comparing this to traditional surgical methods, which takes up to 10 hours to complete and a prolonged period of one month of downtime to recover.
Above points demonstrate some of the key points to take care of when opting for a body sculpting treatment without surgery. Not all cases are eligible for the body sculpting procedure. Hence, it is important to get your doctor’s advice before jumping head first into the treatment sessions. Traditional surgeries also have BMI based restrictions and some people have to tone down their body to a certain level before being eligible for fat reduction surgeries.
If you fancy dipping your toe in the fitness waters, why not opt for a Monthly Pass option at PureGym to give you access to 1 or even multiple gyms at an amazing price. All still with no contract in sight, with a Pure Gym discount code you can save on a great addition to your summer fitness routine. This flexible pass will help you flex those new muscles!

PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.

PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].
I previously started in the Newtownabbey branch but it had just opened and was very busy. I much prefer the St.Annes Square branch, big open gym, lots of machines and trainers floating about if you need any help. The classes are a bit daunting, not really a great confidence booster for a first timer in the class, but if you are happy to just go in and get on with it. Don't expect much help from the trainer in there they're just barking out orders. There is a large volume of different types so plenty to choose from. I recommend downloading the app and booking in advance as the popular classes tend to book up. Cheap pay as you go contract, and clean facilities, the only down side it the posers that go in full makeup and pretend to workout, taking up the machines!
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