PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
For most of us, there comes a time, when we look in the mirror or stop for a break after long stairs and say to ourselves: “it’s time to hit the gym”. Fortunately, the growing popularity of active lifestyle led to creation of many gyms and sport clubs – we have plenty to choose from. So... which to choose? Think about what you’re going to use at the gym. A treadmill? Maybe some weights? If yes, do you really want to pay for everything, including sauna, swimming pool and fully-equipped spa section? Not likely. Then, mix low price, clear rules and professional equipment without fancy and unnecessary additions. What you get? Pure Gym.
Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.
What was once a friendly and organised gym has turned into a miserable experience since pure gym too...k over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before. See More
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