You want to improve on your beauty, but with the thousands of products and procedures on the market sometimes it’s difficult to understand what you need or what body sculpting procedure will suit you best; it can be very confusing and even scary. We’ve designed this section of our website to focus on you and your needs, not procedures, products or services. It can help you gain a basic understanding of the many challenges people face with their bodies and what we can do to help. Please explore the most common issues we see on a daily basis- perhaps you’ll identify with a specific body area challenge and we can help you as well.
Body sculpting is pretty fresh on the scene. In 2008, two Harvard-affiliated scientists founded the idea of selective cryolosis—the process of freezing fat cells and killing them, eliminating stubborn body fat. The hypothesis that cold temperatures could kill fat came from one interesting observation. Children who sucked on popsicles often developed dimples, indicating that cold temperature could eliminate fat cells, leaving little “pockets.” Weirdly, body sculpting sort of mimics popsicle sucking.
"People who lose 100 pounds or more feel healthier, they know they are healthier, they can do things they could not do before. But when they look at their body, it's a constant reminder of where they were – and it can sometimes make it difficult to move on with their life," says J. Peter Rubin, MD, director of the Life After Weight Loss Surgery Center at the University of Pittsburgh School of Medicine.

For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.
*In the U.S., the CoolSculpting®procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. In China, the cryolipolysis system is used for fat layer reduction of the abdomen and flanks. In Taiwan, the CoolSculpting procedure is cleared for the breakdown of fat in the flank (love handle), abdomen, and thigh. Outside the U.S., China and Taiwan, the CoolSculpting procedure for non-invasive fat reduction is available worldwide. CoolSculpting® and its design are trademarks of ZELTIQ Aesthetics, Inc., an Allergan affiliate. CoolSculpting is the treatment doctors use most for non-invasive fat removal.
Now, you can finally achieve your weight loss goals without the risk or downtime of major bariatric surgery. The new, FDA-approved device, Orbera™, is a small gastric balloon that is gently placed into the stomach so you feel fuller longer and can practice portion control with greater success. Orbera™ is a non-surgical solution to help jump start your weight loss and maintain a healthier lifestyle.
Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity. Sensation of fullness in the back of the throat after submental area treatment. These effects are temporary and generally resolve within days or weeks. Though rare, some additional side effects may occur. As with any medical procedure, ask your physician if the CoolSculpting procedure is right for you.
This is a gym for the masses, welcoming people from all walks of life - PureGym was created with your hectic schedule in mind. For the night worker, busy parent, student and singleton - you will be able to find your way with a PureGym membership. Whether you enjoy cardio, weight training or getting pumped up with a fitness class - there are so many options available for you to get a full on powerful work out whenever you want it. With innovative training zones, filled with instructors that are ready to help should you need a little advice - you'll feel at ease and at your best at PureGym so don't wait to try one of the 170 venues near you.
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
Signs of a sharp instructor: Instructors should tell you to use moderately heavy weights so that you don’t do more than 15 reps per set. Watch out for instructors who do dozens of repetitions with light weights: You’re not going to build much strength or tone that way. The instructor should correct your form and remind you where you should feel the exercise. Watch for a warm-up and cooldown, too.
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But body contouring doesn't come cheap. The average price of a full-body lift is around $30,000. Arm surgery runs in the range of $8,000, while inner thighs cost about $10,000 a pair. A breast lift and upper back surgery will set you back about $15,000, and a neck and face lift would add another $15,000 to the bill. (As you probably already guessed, insurance rarely covers any of it.)
The best way to determine whether you’re fit for undergoing body sculpting without surgery is to consult the physician directly. There are two types of fat present in a human body. The first type is called visceral fat. This fat is present deep inside the muscle tissues and are not soft or pinchable. The other type is called subcutaneous fat. This kind of fat is present above the muscle and are really soft and pinchable. Subcutaneous fat can be easily removed using non-invasive techniques like laser contouring. However, if you are someone who carries a lot of visceral fat, you will need to take the long road and exercise to get a perfectly toned body.
As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of ...for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays had all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!
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