I'm pretty new to gyms, and well still slightly scared by the whole thing. But this place had a pretty relaxed and friendly atmosphere and the staff are really nice. There is a great selection of equipment and a lot of each machine, so even at the busiest of times you're pretty much sure to get on what you want to use. Being open 24hrs is great too as it makes avoiding the busiest times pretty easy. The price is excellent too, £17.99 per month at the moment. The only drawback is, with being the but cheaper there aren't paper towel machines about to wipe down machines after use, and for a pretty big gym it only has 1 drinking fountain and so queues can be a bit annoying when youre a knackered and parched it feels like hours!
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
PureGym is a British low-cost, no frills gym chain that offers cheap membership without a contract in one of over 170, clubs around the UK. The gyms are opened 24/7 and offer cardio equipment, fixed and free weights and various exercise classes led by professional fitness instructors. They resign from such facilities like swimming pools, saunas or spa to reduce the costs of membership and maintain a high standard for every gym they own. PureGym is currently the largest UK’s gym chain with about 450 000 members signed up at the moment.
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Dr. David P. Rapaport, founder and Medical Director of Coolspa, created Coolspa to address the need in New York for a patient-centric, high quality facility where clients could experience top-tier body contouring in a relaxed, comfortable setting. Most importantly, the Coolspa ethos is based on patient education. Only by being educated about their condition, all relevant treatment options, advantages and disadvantages of those options, can patients make optimal treatment decisions.
What was once a friendly and organised gym has turned into a miserable experience since pure gym took over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before.
Meanwhile, all Gold and Diamond Marco Polo Club members regardless of their country of residence will now be eligible for one-day access passes to any Pure Fitness centre, or enrolment in any class at a Pure Yoga studio in Hong Kong. These must coincide with either the day of arrival or the day immediately after, with a total of 12 one-day/class access passes permitted in a single calendar year.

I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the Pure Group. I hereby consent that Pure Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of Pure Group.
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