"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."


"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
CoolSculpting is unique in that it is the only method of fat loss that utilizes freezing technology. Other methods involve the use of heat, and include ultrasound energy, lasers, and radiofrequency. CoolSculpting is more effective in removing fat and does so with more comfort than these other modalities. CoolSculpting is, in fact, the world’s leading technology for the noninvasive reduction of localized collections of excess fat.
SOURCES: American Society of Plastic Surgeons web site. Frances Kuffel, author, Passing For Thin. J. Peter Rubin, MD, director, Life After Weight Loss Center, University of Pittsburgh School of Medicine. Stephen Colon, MD, chief, plastic and reconstructive surgery, Hackensack University Medical Center, New Jersey; Nolan Karp, MD, associate professor of plastic surgery, NYU School of Medicine, New York. WebMD Medical News: "Body Contouring OK after Big Weight Loss." Plastic Surgery Statistics, American Society of Plastic Surgeons.

At LA Fitness, you can get your daily or weekly fix of endorphins and stick to your summertime fitness regime without having to brave the cold outside! With a dedicated team of fitness professionals there to guide you every step of the way you’ll ensure that you’re on target for achieving the ends you desire. And with an incredible amount of equipment, you’ll never be stuck for variety again. So ditch those ideas of your morning run through cold, wet streets or fields and instead, head down to LA Fitness and keep fit from the warmth of a gym fully stocked for your needs. Plus, with some of the great deals and discounts they regularly offer, you’ll save a serious chunk of cash, too!
SOURCES: American Society of Plastic Surgeons web site. Frances Kuffel, author, Passing For Thin. J. Peter Rubin, MD, director, Life After Weight Loss Center, University of Pittsburgh School of Medicine. Stephen Colon, MD, chief, plastic and reconstructive surgery, Hackensack University Medical Center, New Jersey; Nolan Karp, MD, associate professor of plastic surgery, NYU School of Medicine, New York. WebMD Medical News: "Body Contouring OK after Big Weight Loss." Plastic Surgery Statistics, American Society of Plastic Surgeons.
Meanwhile, all Gold and Diamond Marco Polo Club members regardless of their country of residence will now be eligible for one-day access passes to any Pure Fitness centre, or enrolment in any class at a Pure Yoga studio in Hong Kong. These must coincide with either the day of arrival or the day immediately after, with a total of 12 one-day/class access passes permitted in a single calendar year.
We all have stubborn areas of fat that just won’t respond to time at the gym, and don’t even respond as much as we wish to weight loss. Working out and watching your weight is an important part of staying fit, but you can’t control where on your body your fat is deposited when you gain weight, or from where on your body it leaves when you lose weight. Crunches don’t necessarily burn belly fat; nor does running necessarily burn thigh fat. Exercise burns calories but your body decides (based more than anything on your genetics) where the fat comes from to pay that caloric debt. With arguably the best body sculpting NYC has to offer, Coolspa can help you get rid of that stubborn fat.
"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
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Enjoy an even better value membership when you pay in advance. You can save up to 10% off 6, 9 and 12 months pay in full memberships so if you want to make some further savings, or if you have an idea of how long you want to stick with us, then sign up to one of our fixed term memberships. Join us today with this great value gym offer and find out why we're UK's most flexible gym. 
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