So what makes PureGym so special? They keep prices low and make sure the pricing is simple and easy to understand. Their gyms are packed with state-of-the-art equipment and are maintained to the highest standard. With up to 50 free classes every week, you can pop in at your leisure. Their gyms are open all day, every day and the best thing is there is no contract so you are free to join and leave if your circumstances change.
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].
CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
Incisions are hidden in natural folds or stretch marks. During the procedure, the patient is awake and comfortable. After the procedure is finished, the incisions are closed and a surgical garment or binder is recommended to provide support. It is usually worn for about 3 weeks, which is how long full recovery will take. Most patients are able to go back to a desk job in 2-3 days.

Maintaining a beautiful figure or desirable body shape takes a lot of hard work. It requires diligent diet and exercise regimens that will keep you healthy and fit. Unfortunately, these efforts can’t always overcome our genetic predispositions for where fat gets stored. That’s why it’s common to find that in spite of all your efforts, you may still possess a few stubborn areas of fat that simply won’t go away. If this describes your situation, you may benefit from nonsurgical body sculpting procedures that will put the finishing touches on your workout routine, helping you achieve the toned shape you desire.


In recent years, CoolSculpting has become one of the most popular nonsurgical alternatives to liposuction. This procedure utilizes cryolipolysis technology to freeze fat cells, causing them to wither and die. Your body will then safely remove these dead fat cells, leaving you with a more toned, sculpted figure. Dr. Fitzgerald can use CoolSculpting to remove targeted pockets of fat in many areas of your body, including your:
Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful.
As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of ...for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays had all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!
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