Body sculpting is pretty fresh on the scene. In 2008, two Harvard-affiliated scientists founded the idea of selective cryolosis—the process of freezing fat cells and killing them, eliminating stubborn body fat. The hypothesis that cold temperatures could kill fat came from one interesting observation. Children who sucked on popsicles often developed dimples, indicating that cold temperature could eliminate fat cells, leaving little “pockets.” Weirdly, body sculpting sort of mimics popsicle sucking.
For most of us, there comes a time, when we look in the mirror or stop for a break after long stairs and say to ourselves: “it’s time to hit the gym”. Fortunately, the growing popularity of active lifestyle led to creation of many gyms and sport clubs – we have plenty to choose from. So... which to choose? Think about what you’re going to use at the gym. A treadmill? Maybe some weights? If yes, do you really want to pay for everything, including sauna, swimming pool and fully-equipped spa section? Not likely. Then, mix low price, clear rules and professional equipment without fancy and unnecessary additions. What you get? Pure Gym.
Ultrasound energy (UltraShape). This type of treatment uses ultrasound energy to break down fat. It is the most time-intensive of the four types, taking approximately one hour per treatment session. Instead of hooking you up to a machine, a technician will move the device around manually. It uses a mechanical vibration to break down and destroy fat. This works on the abdomen and isn’t meant for other areas, Dr. Khetarpal says. There is no discomfort, she says.
During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym.
Hong Kong-based members can also get a free upgrade upon signing a 12-month “Hong Kong All Locations Pure Yoga & Pure Fitness” package that will enable them to access all of the company’s gyms in Hong Kong along with those in Beijing, Shanghai, Singapore and Taipei. Existing Pure members that are also enrolled in Marco Polo Club can get this upgrade offer as well if they re-sign a 12-month package.
1. PureGym is the UK's leading gym operator providing low-cost and high-quality fitness facilities for one million members spread across more than 200 sites. PureGym was launched in 2009 and pioneered the model for affordable, flexible, high-quality fitness clubs in the UK. Members pay monthly and have no contract commitment. Most of its gyms are open 24 hours a day across the UK and offer a full range of top of the line equipment including cardiovascular equipment, fixed-resistance and free weights. Each gym typically offers over 220 pieces of fitness equipment and up to 80 group exercise classes each week delivered by around 2,200 personal trainers. In November 2017, affiliates of Leonard Green & Partners, L.P. acquired a controlling interest in the business. The business has appeared 4 times on the Sunday Times Fast Track Top 100 list, won awards as the overall Fast Track Brand of the Year in 2017 and the Fast Track Outstanding Achievement Award in 2018, and was a winner of the Virgin Media Disruptor Award in 2016.
*In the U.S., the CoolSculpting®procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. In China, the cryolipolysis system is used for fat layer reduction of the abdomen and flanks. In Taiwan, the CoolSculpting procedure is cleared for the breakdown of fat in the flank (love handle), abdomen, and thigh. Outside the U.S., China and Taiwan, the CoolSculpting procedure for non-invasive fat reduction is available worldwide. CoolSculpting® and its design are trademarks of ZELTIQ Aesthetics, Inc., an Allergan affiliate. CoolSculpting is the treatment doctors use most for non-invasive fat removal.
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."