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CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].

I won a contest for a chemical peel and decided that it may be too harsh for me as I haven't even ha...d a facial before this. The awesome technician suggested I try dermablading. Not only did I get a fabulous and relaxing facial I got rid of all that peach fush and skin that was making my skin look dull. I highly recommend this and will be back for my second one soon!!! Thank you so much! See More
"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
The AccuSculpt procedure starts with a physician consultation to outline the areas of concern and discuss expected results. After a small amount of local anesthesia numbs the treatment areas, your physician will make very small incisions at the edge of each treatment area. He or she will then treat the areas with the AccuSculpt laser contouring system to liquefy controlled amounts of fat. Once all treatment areas have been addressed and the fat has been removed, the entry incisions are closed with a small suture.
No AXA PPP Group company will be liable for any loss, damage or personal injury whatsoever suffered or sustained in connection with the PureGym membership and/or use of the PureGym club(s) except for any liability which cannot be excluded by law (including fraud or for the death or personal injury caused by that AXA PPP Group company’s negligence).
In the past, liposuction would come with heavy downtime, taking weeks or even months to fully recover from the pain and swelling because of the procedure. However, at Athenix Body Sculpting Institute we employ an advanced form of liposuction named VASER Liposuction to significantly reduce the recovery time. With VASER, you can expect to return to y...

You don’t need to use the website to get your membership or for any other reason but it’s so much easier with it. The PureGym website gives you all necessary information and a possibility to open, freeze, renew or upgrade/downgrade your membership. You can also book your classes there. Apart from the website, you may want to visit PureGym blog to find articles about nutrition, workout and supplementations as well as various guides, tips and tricks.
For most of us, there comes a time, when we look in the mirror or stop for a break after long stairs and say to ourselves: “it’s time to hit the gym”. Fortunately, the growing popularity of active lifestyle led to creation of many gyms and sport clubs – we have plenty to choose from. So... which to choose? Think about what you’re going to use at the gym. A treadmill? Maybe some weights? If yes, do you really want to pay for everything, including sauna, swimming pool and fully-equipped spa section? Not likely. Then, mix low price, clear rules and professional equipment without fancy and unnecessary additions. What you get? Pure Gym.
Now here are a couple more facts: We all have many billions of fat cells. In fact, the number of fat cells that we have, and the distribution of those cells are both pretty much fixed from very early in life (around one year in age). The reason that different people have different shapes is that their fat cells are distributed differently. The woman with disproportionately wide outer thighs has more fat cells in that area, and therefore she perceives it as a stubborn disproportion. One man may have a relative ‘hill’ of fat cells under his chin; another in his love handles, and so on.

The AccuSculpt procedure starts with a physician consultation to outline the areas of concern and discuss expected results. After a small amount of local anesthesia numbs the treatment areas, your physician will make very small incisions at the edge of each treatment area. He or she will then treat the areas with the AccuSculpt laser contouring system to liquefy controlled amounts of fat. Once all treatment areas have been addressed and the fat has been removed, the entry incisions are closed with a small suture.
Ok, so this is my third pure gym in the uk. I am going back to the review of the Edinburgh one because I may have been harsh. These gyms are convenient, low cost and best of all no contract Pros No contract (great for travelers like me) Lots of machines (power plates) Cons Stupid tvs everywhere playing crap music videos No sanitary wipes All in all good experience!
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