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"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
Now here are a couple more facts: We all have many billions of fat cells. In fact, the number of fat cells that we have, and the distribution of those cells are both pretty much fixed from very early in life (around one year in age). The reason that different people have different shapes is that their fat cells are distributed differently. The woman with disproportionately wide outer thighs has more fat cells in that area, and therefore she perceives it as a stubborn disproportion. One man may have a relative ‘hill’ of fat cells under his chin; another in his love handles, and so on.

Great no fuss gym, very affordable at only £18.99. Although I do like this gym, I have stopped going for the reasons below. I feel the need to note my reasons so you know what you're getting for the cheap price. Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful. Issues. They are very busy in the evenings, which is the best time for me, and clearly everyone else to go. This often leads to long waits for machines and equipment, also for the showers. As someone that doesn't gym often, I find gyms intimidating, with no staff to turn to for help, pure gym can be a little scary and confusing if you haven't planed what you are there to do in advance. Also some of the clientele can be boisterous, especially if you look a little lost! There is often issues with things being stolen in the locker rooms, I would advise keeping all your belongings locked up and out of sight just to be safe. If you aren't intimated by these issues, then pure gym is a great gym.
For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.
"Be aware that we live in a very competitive environment whereby youth is king and people are looking for less-invasive procedures, and these procedures are now for the first time being directly marketed by the manufacturer in consumer magazines," points out session moderator Franklin L. DiSpaltro, MD, a plastic surgeon in West Orange, N.J., and a past president of ASAPS.
Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.
Scientific studies have shown that drinking 500 ml of water daily can increase the body’s metabolic rate by 30 percent. This is the driving force behind the science of body sculpting: body’s metabolism. Drinking a lot of water combined with the intake of composed proteins, and complex carbohydrates along with healthy fats is the quickest and surest way of boosting your body’s metabolism. This will help you achieve a unique physique with perfectly toned muscles.

Body sculpting is used to tone down your body features and during the process you lose some weight as well. However, it is not an alternative to exercising and dieting. Massive amount of weight cannot be lost due to a body sculpting procedure. In fact, every patient who comes in for body sculpting procedure has to consult an expert who determines if the procedure is a perfect fit for the body type, and weight of the person. BMI (Body Mass Index) is the standardized measurement that is used to determine if the patient qualifies for the treatment or not.
SOURCES: American Society of Plastic Surgeons web site. Frances Kuffel, author, Passing For Thin. J. Peter Rubin, MD, director, Life After Weight Loss Center, University of Pittsburgh School of Medicine. Stephen Colon, MD, chief, plastic and reconstructive surgery, Hackensack University Medical Center, New Jersey; Nolan Karp, MD, associate professor of plastic surgery, NYU School of Medicine, New York. WebMD Medical News: "Body Contouring OK after Big Weight Loss." Plastic Surgery Statistics, American Society of Plastic Surgeons.
What was once a friendly and organised gym has turned into a miserable experience since pure gym too...k over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before. See More
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