"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
The ACCUSCULPT™ procedure is an exciting body contouring treatment developed to meet the needs of patients seeking significant results with minimal downtime. It is ideal for areas such as the hips, thighs, knees, bra line, arms, and chest. Your physician uses the AccuSculpt contouring system to remove excess fat deposits that have settled in the target regions, which also results in overall skin tightening of the treated areas. Patented technology makes the procedure safer, more effective and less invasive than competing technologies.
Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.

PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].
When a budget gym was scheduled to arrive in Leeds, it bridged a gap for me. It was offering an alternative to paying upwards of £40 a month in other city centre gyms, whilst also eliminating the possibility of failing my personal fitness quest by going running independently. At £9.99 per month, I was impressed at the value of my contract, but reserved judgement on the quality of the gym, as it had not yet opened. The chain is able to offer such a price because it provides a 'no frills' gym, with no pool, sauna or steam room. It is staffed from 8am-8pm, with CCTV monitoring the place 24-hours a day. Six other friends had joined at the same time and we hoped that a pact-like agreement would apply positive peer pressure to our motivation! Plus, anything to prevent me from having to hear Davina McCall's not-so-dulcet tones on her fitness DVD was a welcome addition to my life. During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym. Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout. Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months. As well as the classes, there is also a small fee for the use of their sunbeds. It is these extra charges that suggests Pure Gym is to other gyms, what Ryanair is to other airlines. At such a cheap rate however, I see this as no hardship. With fairly spacious showers and changing room facilities, Pure Gym more than fulfils my fitness needs. To summarise, if you are at the gym to actually do some physical exercise on a budget, rather than pose in the steam room and chat to friends, then I would highly recommend Pure Gym.
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Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.
The AccuSculpt procedure starts with a physician consultation to outline the areas of concern and discuss expected results. After a small amount of local anesthesia numbs the treatment areas, your physician will make very small incisions at the edge of each treatment area. He or she will then treat the areas with the AccuSculpt laser contouring system to liquefy controlled amounts of fat. Once all treatment areas have been addressed and the fat has been removed, the entry incisions are closed with a small suture.
Ultrasound energy (UltraShape). This type of treatment uses ultrasound energy to break down fat. It is the most time-intensive of the four types, taking approximately one hour per treatment session. Instead of hooking you up to a machine, a technician will move the device around manually. It uses a mechanical vibration to break down and destroy fat. This works on the abdomen and isn’t meant for other areas, Dr. Khetarpal says. There is no discomfort, she says.
Meanwhile, all Gold and Diamond Marco Polo Club members regardless of their country of residence will now be eligible for one-day access passes to any Pure Fitness centre, or enrolment in any class at a Pure Yoga studio in Hong Kong. These must coincide with either the day of arrival or the day immediately after, with a total of 12 one-day/class access passes permitted in a single calendar year.
Cold treatments (CoolSculpting).These employ temperatures cold enough to kill fat cells but not damage your skin. A device pulls portions of skin in by suction, then cools it to destroy the fat underneath for a set amount of time. You can use this procedure on many body parts including the chin, arms, abdomen, love handles and thighs. It’s safe for most patients. However, those who have a vascular condition that makes them extra sensitive to cold temperatures (Raynaud’s syndrome, for instance) should not use this treatment.

Maintaining a beautiful figure or desirable body shape takes a lot of hard work. It requires diligent diet and exercise regimens that will keep you healthy and fit. Unfortunately, these efforts can’t always overcome our genetic predispositions for where fat gets stored. That’s why it’s common to find that in spite of all your efforts, you may still possess a few stubborn areas of fat that simply won’t go away. If this describes your situation, you may benefit from nonsurgical body sculpting procedures that will put the finishing touches on your workout routine, helping you achieve the toned shape you desire.

PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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