We use cookies to give you the best possible experience of our website. Some of the cookies we use identify your browsing habits and enable us to show you other content and products relevant to your interests. If you continue, we'll assume you're happy for your web browser to receive all cookies from our website. See our cookie policy for more information on cookies and how to manage them.


Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.
No AXA PPP Group company will be liable for any loss, damage or personal injury whatsoever suffered or sustained in connection with the PureGym membership and/or use of the PureGym club(s) except for any liability which cannot be excluded by law (including fraud or for the death or personal injury caused by that AXA PPP Group company’s negligence).

I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the Pure Group. I hereby consent that Pure Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of Pure Group.
×