"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
In recent years, CoolSculpting has become one of the most popular nonsurgical alternatives to liposuction. This procedure utilizes cryolipolysis technology to freeze fat cells, causing them to wither and die. Your body will then safely remove these dead fat cells, leaving you with a more toned, sculpted figure. Dr. Fitzgerald can use CoolSculpting to remove targeted pockets of fat in many areas of your body, including your:

As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays h...ad all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!


Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.
Muscles tend to grow when they have been outright fatigued by the overload of work. To put it simply, it means that the workload put on the muscles should be more than it can take. This will allow the muscles to fatigue out which is the foundation for strength training. The muscle fibers are broken down through repetitive exercises and eventually, grow stronger with passing time.
The classes are a bit daunting, not really  a great confidence booster for a first timer in the class, but if you are happy to just go in and get on with it.  Don't expect much help from the trainer in there they're just barking out orders.  There is a large volume of different types so plenty to choose from.  I recommend downloading the app and booking in advance as the popular classes tend to book up.
CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.

SOURCES: American Society of Plastic Surgeons web site. Frances Kuffel, author, Passing For Thin. J. Peter Rubin, MD, director, Life After Weight Loss Center, University of Pittsburgh School of Medicine. Stephen Colon, MD, chief, plastic and reconstructive surgery, Hackensack University Medical Center, New Jersey; Nolan Karp, MD, associate professor of plastic surgery, NYU School of Medicine, New York. WebMD Medical News: "Body Contouring OK after Big Weight Loss." Plastic Surgery Statistics, American Society of Plastic Surgeons.


What was once a friendly and organised gym has turned into a miserable experience since pure gym too...k over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before. See More
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