PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.


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"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.
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CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
CoolSculpting is a gentle, 40 to 75 minute treatment (depending upon which applicators are used) during which you may watch movies, TV, read, listen to music, nap, or work on your laptop. The Coolspa specialist will outline your target zones with a surgical pen, and then apply a soothing gel. Next, the cryolipolysis applicators will be placed strategically over your skin, drawing the target areas inside. Each applicator is computer monitored to ensure its proper temperature at all times.
When a budget gym was scheduled to arrive in Leeds, it bridged a gap for me. It was offering an alternative to paying upwards of £40 a month in other city centre gyms, whilst also eliminating the possibility of failing my personal fitness quest by going running independently. At £9.99 per month, I was impressed at the value of my contract, but reserved judgement on the quality of the gym, as it had not yet opened. The chain is able to offer such a price because it provides a 'no frills' gym, with no pool, sauna or steam room. It is staffed from 8am-8pm, with CCTV monitoring the place 24-hours a day. Six other friends had joined at the same time and we hoped that a pact-like agreement would apply positive peer pressure to our motivation! Plus, anything to prevent me from having to hear Davina McCall's not-so-dulcet tones on her fitness DVD was a welcome addition to my life. During opening week, Friend #1 was our pioneer in testing out the gym. On his much anticipated return, his report was not entirely satisfactory. "It's quite good, but it does have the feel of a correctional facility." Not a great account, but I remained hopeful. Perhaps this merely revealed more about Friend #1's chequered past rather than the quality of Pure Gym. Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout. Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months. As well as the classes, there is also a small fee for the use of their sunbeds. It is these extra charges that suggests Pure Gym is to other gyms, what Ryanair is to other airlines. At such a cheap rate however, I see this as no hardship. With fairly spacious showers and changing room facilities, Pure Gym more than fulfils my fitness needs. To summarise, if you are at the gym to actually do some physical exercise on a budget, rather than pose in the steam room and chat to friends, then I would highly recommend Pure Gym.
It’s ok to be skeptical! Come meet the staff, and let us meet you! First, our trained staff will show you our wall of client success stories, then, we’ll do a body composition analysis. It’s very detailed and will show valuable information like your body fat percentage, muscle mass, visceral fat and your metabolic age. If time permits, you may also do a mini-trial session. It’s just a few minutes under the LED technology, but you can experience what it’s like, and see that’s it’s pain-free and very relaxing! You will then meet with the Lipolysis Consultant who will answer all your questions. Many clients can start their first session the same day! What are you waiting for? Client results vary.
Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.

For Marco Polo Club members of any level residing in Hong Kong, the partnership means they will now be able to get a complimentary 10-day pass to all Pure gym locations for first-time visitors, as well as a 50 per cent discount on any joining fee thereafter, five personal training sessions (at a cost of HK$3,250), and 25 per cent off of food juice cleanses.
You will be given specific instructions on properly maintaining your new appearance. Following treatment you may experience some bruising for up to 10 days. Depending on the areas to be treated, the procedure only takes about an hour, and you can generally expect to be back to your normal routine in two to three days, making the AccuSculpt treatment the perfect Friday afternoon procedure.

Body Sculpting™ is a strength training workout that combines flexibility and cardiovascular conditioning using just one set of 5-pound (each) dumbbells. Body Sculpting™ is designed to shape and tone the body without building muscular size or bulk. Body Sculpting™ is highly recommended to those enrolled in a weight loss program because it helps retain lean muscle tissue while boosting metabolism. We offer a variety of classes geared to accommodate all fitness levels.
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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