"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
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Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.

Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful.
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CoolSculpting is a gentle, 40 to 75 minute treatment (depending upon which applicators are used) during which you may watch movies, TV, read, listen to music, nap, or work on your laptop. The Coolspa specialist will outline your target zones with a surgical pen, and then apply a soothing gel. Next, the cryolipolysis applicators will be placed strategically over your skin, drawing the target areas inside. Each applicator is computer monitored to ensure its proper temperature at all times.
Body sculpting can be used to remove excess skin/fat in the areas near neck (lower chin), arms, thighs, buttocks, flank and abdomen. The surgical procedures for these areas can take up to 10 hours for surgery and a period of 18 months to show the desired results fully. Using artificial or natural means to improve the overall physique or muscle tone is referred to as body sculpting. Hence, it is possible to tone the muscles as well according to your requirement. It has been shown in scientific studies that exercise, regular dieting, and strength training is an effective way to change your body.
Every person’s body shape and structure is different. Hence, the treatment also varies from patient to patient. The number of sessions a patient as to undergo depends on several factors but the end goal always remain in achieving the desired body shape and tone for you. For instance, if you’re looking to remove just one pocket of fat, then one session of non-invasive treatment should be sufficient to take care of your needs. One session has been shown to reduce 20-25% of fat. On the contrary, if you have multiple pockets of fat that needs to be removed, it might take three to five treatment sessions administered over a six week long period.
 3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 

Body sculpting is used to tone down your body features and during the process you lose some weight as well. However, it is not an alternative to exercising and dieting. Massive amount of weight cannot be lost due to a body sculpting procedure. In fact, every patient who comes in for body sculpting procedure has to consult an expert who determines if the procedure is a perfect fit for the body type, and weight of the person. BMI (Body Mass Index) is the standardized measurement that is used to determine if the patient qualifies for the treatment or not.
There are no side-effects to a body sculpting procedure which must be reason enough for anyone who wants to try the treatment. Unlike traditional surgeries which pose a risk of infection due to going under general anesthesia not to mention the risk of post-surgical allergies. Apart from that, there is no indication of pain anywhere in the body sculpting procedure. Patients might experience a mild discomfort and that is only due to the initial focusing of light on their designated area. There’s no other sign of discomfort throughout the whole procedure. Plus, none of the patients have reported any type of infection that occurred as a result of the body sculpting procedure.
What was once a friendly and organised gym has turned into a miserable experience since pure gym took over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working… More there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before.
Great gym with huge floor space and equipment. Free weights area has lots of benches and Dumbbells for even busy periods. Two racks with 20kg bars, one spare and two smith machines. Couple of half and ez bars too. Upstairs has loads of matrix cardio machines like treadmill, cross trainer, stepper and bikes. Trx suspension area and kettlebells from 4kg to 20kg. Studio for 40 classes a week.
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