So what makes PureGym so special? They keep prices low and make sure the pricing is simple and easy to understand. Their gyms are packed with state-of-the-art equipment and are maintained to the highest standard. With up to 50 free classes every week, you can pop in at your leisure. Their gyms are open all day, every day and the best thing is there is no contract so you are free to join and leave if your circumstances change.
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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