Now here are a couple more facts: We all have many billions of fat cells. In fact, the number of fat cells that we have, and the distribution of those cells are both pretty much fixed from very early in life (around one year in age). The reason that different people have different shapes is that their fat cells are distributed differently. The woman with disproportionately wide outer thighs has more fat cells in that area, and therefore she perceives it as a stubborn disproportion. One man may have a relative ‘hill’ of fat cells under his chin; another in his love handles, and so on.

PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.


Traditional surgery requires all of the above and there is an increased risk of infections as a patient is under general anesthetic for several hours. This procedure also leaves behind, scars on your body which will stay with you for lifetime. Non-invasive procedures like body sculpting does not entail these risks. Plus, you can select which part of the body you like to tone down to that perfect shape.


Traditional surgery requires all of the above and there is an increased risk of infections as a patient is under general anesthetic for several hours. This procedure also leaves behind, scars on your body which will stay with you for lifetime. Non-invasive procedures like body sculpting does not entail these risks. Plus, you can select which part of the body you like to tone down to that perfect shape.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
The AccuSculpt procedure starts with a physician consultation to outline the areas of concern and discuss expected results. After a small amount of local anesthesia numbs the treatment areas, your physician will make very small incisions at the edge of each treatment area. He or she will then treat the areas with the AccuSculpt laser contouring system to liquefy controlled amounts of fat. Once all treatment areas have been addressed and the fat has been removed, the entry incisions are closed with a small suture.
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.

Enjoy an even better value membership when you pay in advance. You can save up to 10% off 6, 9 and 12 months pay in full memberships so if you want to make some further savings, or if you have an idea of how long you want to stick with us, then sign up to one of our fixed term memberships. Join us today with this great value gym offer and find out why we're UK's most flexible gym. 
Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.

Body sculpting can be used to remove excess skin/fat in the areas near neck (lower chin), arms, thighs, buttocks, flank and abdomen. The surgical procedures for these areas can take up to 10 hours for surgery and a period of 18 months to show the desired results fully. Using artificial or natural means to improve the overall physique or muscle tone is referred to as body sculpting. Hence, it is possible to tone the muscles as well according to your requirement. It has been shown in scientific studies that exercise, regular dieting, and strength training is an effective way to change your body.


Fodor is more enthusiastic about the LipoSonix technology. "I am very optimistic," he says." I love the results," he says citing as much as a 7-centimeter reduction in waist circumference seen in clinical trials conducted in Mexico. This technology, which uses high-intensity ultrasound waves, beamed about an inch under the skin to break up fatty tissue, has been studied in both pig models and in 33 people in Mexico, he says. The company has applied for FDA status to begin preclinical studies in the U.S. and expects such trials to begin in 2007.

Our weight training exercises are easy-to-learn and put little impact on the joints. Because strong, toned muscles increase your metabolism and burn calories far more than cardio only workouts, participants see results much faster because weights are used to stress the muscles. Body Sculpting™ also helps to increase bone density aiding in the prevention of the development of osteoporosis. Our certified Body Sculpting instructors will teach you the proper way to work out with weights while providing expert one-on-one instruction, helping you to achieve your personal fitness goals and providing a truly results-oriented whole body workout.
At PureGym, we provide the best gym deals we can to keep prices low so you can focus on your fitness instead of your finances. We have two great gym membership offers available for students and for members who sign up to fixed term memberships, both can be purchased online instantly. We have made it simple, affordable and convenient for everyone to achieve their personal health goals. Whether you're looking to tone up, lose weight or improve your general fitness, everyone and every body is welcome at our gyms. Find out more about our gym memberships offer and what makes our gyms great below.
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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