I'm pretty new to gyms, and well still slightly scared by the whole thing. But this place had a pretty relaxed and friendly atmosphere and the staff are really nice. There is a great selection of equipment and a lot of each machine, so even at the busiest of times you're pretty much sure to get on what you want to use. Being open 24hrs is great too as it makes avoiding the busiest times pretty easy. The price is excellent too, £17.99 per month at the moment. The only drawback is, with being the but cheaper there aren't paper towel machines about to wipe down machines after use, and for a pretty big gym it only has 1 drinking fountain and so queues can be a bit annoying when youre a knackered and parched it feels like hours!
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
CoolSculpting is a procedure that eliminates stubborn fat safe and effectively, without any surgery or downtime. The CoolSculpting treatment is the only FDA-cleared procedure to use controlled cooling to safely target and eliminate fat that is resistant to diet and exercise. With over 5 million treatments performed, the results are proven, noticeable and lasting. We can help you Achieve your goal of looking great at every angle.    
Body sculpting is used to tone down your body features and during the process you lose some weight as well. However, it is not an alternative to exercising and dieting. Massive amount of weight cannot be lost due to a body sculpting procedure. In fact, every patient who comes in for body sculpting procedure has to consult an expert who determines if the procedure is a perfect fit for the body type, and weight of the person. BMI (Body Mass Index) is the standardized measurement that is used to determine if the patient qualifies for the treatment or not.

While some of these problems still occur (notably the need for transfusions), experts say it's on a much smaller scale in the last few years. In a study presented in 2003 at an American Society of Plastic Surgeons conference in San Diego, researchers found that many such complications could be avoided if patients allowed more time to elapse between weight loss surgery and plastic surgery.

It’s ok to be skeptical! Come meet the staff, and let us meet you! First, our trained staff will show you our wall of client success stories, then, we’ll do a body composition analysis. It’s very detailed and will show valuable information like your body fat percentage, muscle mass, visceral fat and your metabolic age. If time permits, you may also do a mini-trial session. It’s just a few minutes under the LED technology, but you can experience what it’s like, and see that’s it’s pain-free and very relaxing! You will then meet with the Lipolysis Consultant who will answer all your questions. Many clients can start their first session the same day! What are you waiting for? Client results vary.
Cold treatments (CoolSculpting).These employ temperatures cold enough to kill fat cells but not damage your skin. A device pulls portions of skin in by suction, then cools it to destroy the fat underneath for a set amount of time. You can use this procedure on many body parts including the chin, arms, abdomen, love handles and thighs. It’s safe for most patients. However, those who have a vascular condition that makes them extra sensitive to cold temperatures (Raynaud’s syndrome, for instance) should not use this treatment.

The AccuSculpt procedure starts with a physician consultation to outline the areas of concern and discuss expected results. After a small amount of local anesthesia numbs the treatment areas, your physician will make very small incisions at the edge of each treatment area. He or she will then treat the areas with the AccuSculpt laser contouring system to liquefy controlled amounts of fat. Once all treatment areas have been addressed and the fat has been removed, the entry incisions are closed with a small suture.
The classes are a bit daunting, not really  a great confidence booster for a first timer in the class, but if you are happy to just go in and get on with it.  Don't expect much help from the trainer in there they're just barking out orders.  There is a large volume of different types so plenty to choose from.  I recommend downloading the app and booking in advance as the popular classes tend to book up.
The AccuSculpt procedure starts with a physician consultation to outline the areas of concern and discuss expected results. After a small amount of local anesthesia numbs the treatment areas, your physician will make very small incisions at the edge of each treatment area. He or she will then treat the areas with the AccuSculpt laser contouring system to liquefy controlled amounts of fat. Once all treatment areas have been addressed and the fat has been removed, the entry incisions are closed with a small suture.
I've rated it as 'Meh, I've experienced better,' but I'm feeling a bit generous. I used to be a member of the Marriott gym which was rather nice, but I couldn't afford to keep going. So, happy was I when PureGym appeared. I've now been a member for almost a year. On my first day, I booked an induction. No-one turned up to induct me, and the staff kept walking past, giving me dirty looks. In the end I had to go and find the gym manager, who passed me onto a rather young looking, non-gym-experienced teen. The gym serves it's purpose. there are machines. You can also book classes. I booked a power plate class once. I stood around the power plate at the allocated time for about 20 minutes. The staff just kept walking past, glaring at me. No-one stopped to help, not one of them asked if I was Ok. in the end I gave up and left. You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.
Meanwhile, all Gold and Diamond Marco Polo Club members regardless of their country of residence will now be eligible for one-day access passes to any Pure Fitness centre, or enrolment in any class at a Pure Yoga studio in Hong Kong. These must coincide with either the day of arrival or the day immediately after, with a total of 12 one-day/class access passes permitted in a single calendar year.

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The treatment courses are as your doctor recommends. You will start seeing the changes in a few months; however, to maintain that perfect body shape and structure of muscles is more difficult that it seems. You must take proper care to follow a nutritional diet, and also have an exercise regimen that will help you maintain. Maintaining muscle tone of your body is absolutely pertinent for the overall shape of your body.
I've rated it as 'Meh, I've experienced better,' but I'm feeling a bit generous. I used to be a member of the Marriott gym which was rather nice, but I couldn't afford to keep going. So, happy was I when PureGym appeared. I've now been a member for almost a year. On my first day, I booked an induction. No-one turned up to induct me, and the staff kept walking past, giving me dirty looks. In the end I had to go and find the gym manager, who passed me onto a rather young looking, non-gym-experienced teen. The gym serves it's purpose. there are machines. You can also book classes. I booked a power plate class once. I stood around the power plate at the allocated time for about 20 minutes. The staff just kept walking past, glaring at me. No-one stopped to help, not one of them asked if I was Ok. in the end I gave up and left. You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
CoolSculpting, launched in the US in 2010, is a technology-based system which basically freezes fat cells away. As discussed above, when we gain and lose weight, our fat cells basically grow and shrink, but our proportions pretty much stay the same. CoolSculpting is revolutionary in that it lets you target your stubborn fat with “spot treatment.” That means the fat comes off where you want it too. And for the first time, safe and effective spot reduction of fatty bulges can be performed noninvasively, and with no downtime.
In recent years, CoolSculpting has become one of the most popular nonsurgical alternatives to liposuction. This procedure utilizes cryolipolysis technology to freeze fat cells, causing them to wither and die. Your body will then safely remove these dead fat cells, leaving you with a more toned, sculpted figure. Dr. Fitzgerald can use CoolSculpting to remove targeted pockets of fat in many areas of your body, including your:
At Athenix Body Sculpting Institute, we specialize in body sculpting and contouring to give you the body you’ve always dreamed of without the downtime and difficult recovery of traditional liposuction and plastic surgery. We use the latest body sculpting technologies and techniques to give you the body you desire. Our procedures are performed by plastic and cosmetic surgeons who are artists in sculpting the body, so you get the best results in the safest environment. That’s the Athenix Body Sculpting Institute advantage. Learn more about Micro-Body Contouring ›
You want to improve on your beauty, but with the thousands of products and procedures on the market sometimes it’s difficult to understand what you need or what body sculpting procedure will suit you best; it can be very confusing and even scary. We’ve designed this section of our website to focus on you and your needs, not procedures, products or services. It can help you gain a basic understanding of the many challenges people face with their bodies and what we can do to help. Please explore the most common issues we see on a daily basis- perhaps you’ll identify with a specific body area challenge and we can help you as well.
This safe, effective, FDA-approved treatment uses a revolutionary cooling method to effortlessly freeze unwanted fat deposits, reshaping your body in the process. Treatment is fast, so you can come in for 1-2 hours of treatment and be back to work or school the very same day. We have multiple CoolSculpting treatment units, so we can work on multiple parts of your body at the same time, further reducing your in-office hours. CoolSculpting provides excellent results that can be seen within one month of treatment, and clients experience an average of 20-25% reduction in their treatment zones.
Fat-dissolving and skin-tightening procedures for body contouring that are less invasive can seem oh-so-appealing when weighed against other options, such as liposuction. Some of the latest innovations include mesotherapy (lipodissolve), which involves the injection of various cocktails into the skin to dissolve fat, Thermage (also known as Thermacool or Thermalift), which uses radiofrequency to tighten facial skin for a "nonsurgical" face-lift, and LipoSonix, which uses high-intensity ultrasound to target and destroy fat cells.
At Athenix Body Sculpting Institute, we specialize in body sculpting and contouring to give you the body you’ve always dreamed of without the downtime and difficult recovery of traditional liposuction and plastic surgery. We use the latest body sculpting technologies and techniques to give you the body you desire. Our procedures are performed by plastic and cosmetic surgeons who are artists in sculpting the body, so you get the best results in the safest environment. That’s the Athenix Body Sculpting Institute advantage. Learn more about Micro-Body Contouring ›

Body sculpting is used to tone down your body features and during the process you lose some weight as well. However, it is not an alternative to exercising and dieting. Massive amount of weight cannot be lost due to a body sculpting procedure. In fact, every patient who comes in for body sculpting procedure has to consult an expert who determines if the procedure is a perfect fit for the body type, and weight of the person. BMI (Body Mass Index) is the standardized measurement that is used to determine if the patient qualifies for the treatment or not.


Hong Kong-based members can also get a free upgrade upon signing a 12-month “Hong Kong All Locations Pure Yoga & Pure Fitness” package that will enable them to access all of the company’s gyms in Hong Kong along with those in Beijing, Shanghai, Singapore and Taipei. Existing Pure members that are also enrolled in Marco Polo Club can get this upgrade offer as well if they re-sign a 12-month package.

The best way to determine whether you’re fit for undergoing body sculpting without surgery is to consult the physician directly. There are two types of fat present in a human body. The first type is called visceral fat. This fat is present deep inside the muscle tissues and are not soft or pinchable. The other type is called subcutaneous fat. This kind of fat is present above the muscle and are really soft and pinchable. Subcutaneous fat can be easily removed using non-invasive techniques like laser contouring. However, if you are someone who carries a lot of visceral fat, you will need to take the long road and exercise to get a perfectly toned body.
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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