PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.

The duration of a typical body sculpting treatment lasts for about thirty to forty minutes (maximum is an hour.) During this time, it is recommended to bring something with you to pass time since you will not be under a general anesthetic. Other ways to pass time is to get some of your work done or take a short nap while the procedure is going on. Comparing this to traditional surgical methods, which takes up to 10 hours to complete and a prolonged period of one month of downtime to recover.
Body sculpting is pretty fresh on the scene. In 2008, two Harvard-affiliated scientists founded the idea of selective cryolosis—the process of freezing fat cells and killing them, eliminating stubborn body fat. The hypothesis that cold temperatures could kill fat came from one interesting observation. Children who sucked on popsicles often developed dimples, indicating that cold temperature could eliminate fat cells, leaving little “pockets.” Weirdly, body sculpting sort of mimics popsicle sucking.
Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.
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As the name suggests, the CoolSculpting procedure can be a little chilly. Controlled cooling is delivered via an applicator to freeze the targeted fat. Though you may feel intense cold initially, this feeling usually subsides within 5 to 10 minutes as the area numbs. Because most applicators use a vacuum to draw fatty tissue into the applicator cup, you may also feel some pulling, tugging, and/or mild pinching.

There are no side-effects to a body sculpting procedure which must be reason enough for anyone who wants to try the treatment. Unlike traditional surgeries which pose a risk of infection due to going under general anesthesia not to mention the risk of post-surgical allergies. Apart from that, there is no indication of pain anywhere in the body sculpting procedure. Patients might experience a mild discomfort and that is only due to the initial focusing of light on their designated area. There’s no other sign of discomfort throughout the whole procedure. Plus, none of the patients have reported any type of infection that occurred as a result of the body sculpting procedure.
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"I would like to say it is ready to replace liposuction, but it's not -- yet," he says. Still it does have certain benefits over liposuction namely that a person can have the treatment and go to lunch afterward, Fodor says. Unlike liposuction, the new technology does not involve pain, scars, anesthesia, or a long recovery time. Only some topical anesthesia is used, he says.

Cheap, lots of equipment and 24-hour opening. Good showers. None of this can make up for the fact that I arrived at 5am one morning to discover that the £100 worth of gym gear in my locker by that I'd left in my locker accident had been thrown away. I won't be troubling them again. I also don't understand their assertion that they don't have a cafe/bar because they want to keep costs down. Surely cafes make money?
i've been a member of pure gym for about a year and a half now and find it really good. I describe it as the easyjet of gyms, you know what you are getting, no frills but basics are delivered well. I also find that they are quite responsive, I mentioned that there wern't enough after work and evening classes and the timetable did improve (although it has slackened off again recently but I hope they will be doing something about that) The showers are nice and changing rooms always clean, whenever I go there is plenty of equipment for everyone, the machines are all new and in good nick. If anything does get broken they usually fix it within a day or so. The only thing is the personal training, which is just as expensive as any other gym. I know its one on one training and does cost but I do wish it was a bit more affordable!
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Issues. They are very busy in the evenings, which is the best time for me, and clearly everyone else to go. This often leads to long waits for machines and equipment, also for the showers. As someone that doesn't gym often, I find gyms intimidating, with no staff to turn to for help, pure gym can be a little scary and confusing if you haven't planed what you are there to do in advance. Also some of the clientele can be boisterous, especially if you look a little lost! There is often issues with things being stolen in the locker rooms, I would advise keeping all your belongings locked up and out of sight just to be safe.

Scientific studies have shown that drinking 500 ml of water daily can increase the body’s metabolic rate by 30 percent. This is the driving force behind the science of body sculpting: body’s metabolism. Drinking a lot of water combined with the intake of composed proteins, and complex carbohydrates along with healthy fats is the quickest and surest way of boosting your body’s metabolism. This will help you achieve a unique physique with perfectly toned muscles.


I've rated it as 'Meh, I've experienced better,' but I'm feeling a bit generous. I used to be a member of the Marriott gym which was rather nice, but I couldn't afford to keep going. So, happy was I when PureGym appeared. I've now been a member for almost a year. On my first day, I booked an induction. No-one turned up to induct me, and the staff kept walking past, giving me dirty looks. In the end I had to go and find the gym manager, who passed me onto a rather young looking, non-gym-experienced teen. The gym serves it's purpose. there are machines. You can also book classes. I booked a power plate class once. I stood around the power plate at the allocated time for about 20 minutes. The staff just kept walking past, glaring at me. No-one stopped to help, not one of them asked if I was Ok. in the end I gave up and left. You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.


SOURCES: American Society of Plastic Surgeons web site. Frances Kuffel, author, Passing For Thin. J. Peter Rubin, MD, director, Life After Weight Loss Center, University of Pittsburgh School of Medicine. Stephen Colon, MD, chief, plastic and reconstructive surgery, Hackensack University Medical Center, New Jersey; Nolan Karp, MD, associate professor of plastic surgery, NYU School of Medicine, New York. WebMD Medical News: "Body Contouring OK after Big Weight Loss." Plastic Surgery Statistics, American Society of Plastic Surgeons.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays h...ad all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!
The classes are a bit daunting, not really  a great confidence booster for a first timer in the class, but if you are happy to just go in and get on with it.  Don't expect much help from the trainer in there they're just barking out orders.  There is a large volume of different types so plenty to choose from.  I recommend downloading the app and booking in advance as the popular classes tend to book up.
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