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*In the U.S., the CoolSculpting®procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. In China, the cryolipolysis system is used for fat layer reduction of the abdomen and flanks. In Taiwan, the CoolSculpting procedure is cleared for the breakdown of fat in the flank (love handle), abdomen, and thigh. Outside the U.S., China and Taiwan, the CoolSculpting procedure for non-invasive fat reduction is available worldwide. CoolSculpting® and its design are trademarks of ZELTIQ Aesthetics, Inc., an Allergan affiliate. CoolSculpting is the treatment doctors use most for non-invasive fat removal.
Fat-dissolving and skin-tightening procedures for body contouring that are less invasive can seem oh-so-appealing when weighed against other options, such as liposuction. Some of the latest innovations include mesotherapy (lipodissolve), which involves the injection of various cocktails into the skin to dissolve fat, Thermage (also known as Thermacool or Thermalift), which uses radiofrequency to tighten facial skin for a "nonsurgical" face-lift, and LipoSonix, which uses high-intensity ultrasound to target and destroy fat cells.
"Be aware that we live in a very competitive environment whereby youth is king and people are looking for less-invasive procedures, and these procedures are now for the first time being directly marketed by the manufacturer in consumer magazines," points out session moderator Franklin L. DiSpaltro, MD, a plastic surgeon in West Orange, N.J., and a past president of ASAPS.

Muscles tend to grow when they have been outright fatigued by the overload of work. To put it simply, it means that the workload put on the muscles should be more than it can take. This will allow the muscles to fatigue out which is the foundation for strength training. The muscle fibers are broken down through repetitive exercises and eventually, grow stronger with passing time.
Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful.
While contouring tones down the whole body according to your requirement, body sculpting focuses on specific body parts to be treated. For instance, if you have excess fat on your skin under your arm, you can get it removed through body sculpting without the need for any surgery. Other body parts which can be focused upon to treat with body sculpting include but is not limited to, inner thighs, outer thighs, abdomen, sides and flanks, large, broad areas of fat etc.
During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity. Sensation of fullness in the back of the throat after submental area treatment. These effects are temporary and generally resolve within days or weeks. Though rare, some additional side effects may occur. As with any medical procedure, ask your physician if the CoolSculpting procedure is right for you.
The most commonly known treatment is liposuction, a surgical procedure with inherent risks that many patients wish to avoid. Now, less invasive energy-based alternatives are available, including energy-assisted liposuction, which is usually gentler in comparison to regular liposuction. Recently, completely non-invasive treatments are showing up in the market but results are less predictable and less impressive.
"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
Hong Kong-based members can also get a free upgrade upon signing a 12-month “Hong Kong All Locations Pure Yoga & Pure Fitness” package that will enable them to access all of the company’s gyms in Hong Kong along with those in Beijing, Shanghai, Singapore and Taipei. Existing Pure members that are also enrolled in Marco Polo Club can get this upgrade offer as well if they re-sign a 12-month package.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."

What was once a friendly and organised gym has turned into a miserable experience since pure gym took over from soho gym in Lewisham. They released nearly all the instructors, some of whom had been working there for 20+ years and had built up a loyal clientele. No notice, no suitable replacements and now most classes are taken by PTs who have had little or no training. It's a joke and dangerous to train with instructors who do not appear to be qualified to teach group classes. The entire atmosphere has changed and loyal gym members have left in their droves. The low prices are not an incentive to stay. I'd rather pay more and have the excellent Les Mills classes taught by proper Les Mills instuctors thanks... just as they were before.

Great gym with huge floor space and equipment. Free weights area has lots of benches and Dumbbells for even busy periods. Two racks with 20kg bars, one spare and two smith machines. Couple of half and ez bars too. Upstairs has loads of matrix cardio machines like treadmill, cross trainer, stepper and bikes. Trx suspension area and kettlebells from 4kg to 20kg. Studio for 40 classes a week.
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