PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
Muscles tend to grow when they have been outright fatigued by the overload of work. To put it simply, it means that the workload put on the muscles should be more than it can take. This will allow the muscles to fatigue out which is the foundation for strength training. The muscle fibers are broken down through repetitive exercises and eventually, grow stronger with passing time.
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"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
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You don’t need to use the website to get your membership or for any other reason but it’s so much easier with it. The PureGym website gives you all necessary information and a possibility to open, freeze, renew or upgrade/downgrade your membership. You can also book your classes there. Apart from the website, you may want to visit PureGym blog to find articles about nutrition, workout and supplementations as well as various guides, tips and tricks.
Fantastic, well equipped gym, that is great value for money. Highly recommended. Only fault and it's similar with most modern day gyms is they can be highly impersonal and for some intimidating! Best way to go beyond the status quo and get those 5 stars is to have real people casually helping out and advising folk, who might be new to it all. Radical idea! I know it means paying more salaries but the benefits of having spotters and specialists there in hand will mean more gym attendees in the medium to long term. My two cents worth! Live Long and Exercise. C.J