PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
CoolSculpting, launched in the US in 2010, is a technology-based system which basically freezes fat cells away. As discussed above, when we gain and lose weight, our fat cells basically grow and shrink, but our proportions pretty much stay the same. CoolSculpting is revolutionary in that it lets you target your stubborn fat with “spot treatment.” That means the fat comes off where you want it too. And for the first time, safe and effective spot reduction of fatty bulges can be performed noninvasively, and with no downtime.
Now here are a couple more facts: We all have many billions of fat cells. In fact, the number of fat cells that we have, and the distribution of those cells are both pretty much fixed from very early in life (around one year in age). The reason that different people have different shapes is that their fat cells are distributed differently. The woman with disproportionately wide outer thighs has more fat cells in that area, and therefore she perceives it as a stubborn disproportion. One man may have a relative ‘hill’ of fat cells under his chin; another in his love handles, and so on.
I've rated it as 'Meh, I've experienced better,' but I'm feeling a bit generous. I used to be a member of the Marriott gym which was rather nice, but I couldn't afford to keep going. So, happy was I when PureGym appeared. I've now been a member for almost a year. On my first day, I booked an induction. No-one turned up to induct me, and the staff kept walking past, giving me dirty looks. In the end I had to go and find the gym manager, who passed me onto a rather young looking, non-gym-experienced teen. The gym serves it's purpose. there are machines. You can also book classes. I booked a power plate class once. I stood around the power plate at the allocated time for about 20 minutes. The staff just kept walking past, glaring at me. No-one stopped to help, not one of them asked if I was Ok. in the end I gave up and left. You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.
PureGym believes fitness is for everyone, which is why they're dedicated to providing world class gym facilities, with no contract! PureGym have over 200 gyms nationwide, and most gyms are open 24 hours a day, so you can train whenever it suits you. They offer up to 50 free classes each week, with personal trainers on hand to provide you with advice and instruction to get the most out of your workout.
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