CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.

Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.

Fantastic, well equipped gym, that is great value for money. Highly recommended. Only fault and it's similar with most modern day gyms is they can be highly impersonal and for some intimidating! Best way to go beyond the status quo and get those 5 stars is to have real people casually helping out and advising folk, who might be new to it all. Radical idea! I know it means paying more salaries but the benefits of having spotters and specialists there in hand will mean more gym attendees in the medium to long term. My two cents worth! Live Long and Exercise. C.J


Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.
Now here are a couple more facts: We all have many billions of fat cells. In fact, the number of fat cells that we have, and the distribution of those cells are both pretty much fixed from very early in life (around one year in age). The reason that different people have different shapes is that their fat cells are distributed differently. The woman with disproportionately wide outer thighs has more fat cells in that area, and therefore she perceives it as a stubborn disproportion. One man may have a relative ‘hill’ of fat cells under his chin; another in his love handles, and so on.
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms' existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym's London estate to 59[1].
In the past, liposuction would come with heavy downtime, taking weeks or even months to fully recover from the pain and swelling because of the procedure. However, at Athenix Body Sculpting Institute we employ an advanced form of liposuction named VASER Liposuction to significantly reduce the recovery time. With VASER, you can expect to return to y...
CoolSculpting is a procedure that eliminates stubborn fat safe and effectively, without any surgery or downtime. The CoolSculpting treatment is the only FDA-cleared procedure to use controlled cooling to safely target and eliminate fat that is resistant to diet and exercise. With over 5 million treatments performed, the results are proven, noticeable and lasting. We can help you Achieve your goal of looking great at every angle.    
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Most of my issues with this gym are with the people who visit and not so much the facilities itself. The gym itself is great. As a person that isn't overly into my fitness the price is great. The layout of the gym makes it easy to navigate, there is a bit of running between stairs to get to equipment, but most of what I would use is on the same floor. The classes are easy to book with the app and are plentiful.
You just have to take it as it is. It isn't great, but you're paying at least £30 less than other city centre gyms. Unfortunately, this means that less 'nice' people frequent, and the changing rooms are pretty awful. The machines are also usually littered with well, litter, and aren't that clean. If I could afford to go elsewhere, I really think I would. But I can't. *sigh*.
Great gym with huge floor space and equipment. Free weights area has lots of benches and Dumbbells for even busy periods. Two racks with 20kg bars, one spare and two smith machines. Couple of half and ez bars too. Upstairs has loads of matrix cardio machines like treadmill, cross trainer, stepper and bikes. Trx suspension area and kettlebells from 4kg to 20kg. Studio for 40 classes a week. 
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