If you’ve suddenly found that your fitness regime has taken a turn for the worst now that summer has been and gone and the weather’s turned nasty, then it’s no doubt you’re starting to feel a little tapped of energy. But don’t despair; there is a ton of ways to stay fit without exposing yourself to all that nasty weather! And with great deals and discounts available from gyms like LA Fitness, you’ll be back to your old self in no time.

As of 24/09/18 PureGym has taken over what was once Soho! In Lewisham where I have been a member of ...for years! And was very happy with the level of service and facilities. Launch day there was pure gym staff everywhere in the gym but no one to assist those of us that had problems getting in with the new pin method! Before it was just a finger print! Once in the gym... I always wipe down the machines before and after I use them only to find all the tissues and hygiene sprays had all been removed! When asked a member of staff I was told they don’t provide it and I need to bring my own!!! How unhygienic!


CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
At LA Fitness, you can get your daily or weekly fix of endorphins and stick to your summertime fitness regime without having to brave the cold outside! With a dedicated team of fitness professionals there to guide you every step of the way you’ll ensure that you’re on target for achieving the ends you desire. And with an incredible amount of equipment, you’ll never be stuck for variety again. So ditch those ideas of your morning run through cold, wet streets or fields and instead, head down to LA Fitness and keep fit from the warmth of a gym fully stocked for your needs. Plus, with some of the great deals and discounts they regularly offer, you’ll save a serious chunk of cash, too!
This is a gym for the masses, welcoming people from all walks of life - PureGym was created with your hectic schedule in mind. For the night worker, busy parent, student and singleton - you will be able to find your way with a PureGym membership. Whether you enjoy cardio, weight training or getting pumped up with a fitness class - there are so many options available for you to get a full on powerful work out whenever you want it. With innovative training zones, filled with instructors that are ready to help should you need a little advice - you'll feel at ease and at your best at PureGym so don't wait to try one of the 170 venues near you.
"We're absolutely delighted to announce the acquisition of Soho Gyms and look forward to welcoming their members to Pure Gym. As the leading gym operator in the country and in the capital, this deal will clearly benefit our existing members as well as provide more affordable and flexible options to people across London. With well over 200 great facilities nationwide, 24 hour opening, monthly memberships offering exceptional value, and no requirement for a 12 month contract we continue to change the game of fitness and activity in the UK and deliver on our commitment to Inspire a Healthier Nation."
1 July 2015: The CMA is considering whether it is or may be the case that this transaction has resulted in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation has resulted, or may be expected to result, in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
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