PureGym has redefined the industry with its affordable, high-quality and no-contract offering, and the success of this strategy is reflected in the company's continued growth. Launched in November 2009, in February this year, PureGym reached one million members - a milestone never previously achieved by a UK gym group - and in March opened its 200th site. In addition to the acquisition of Soho Gyms, PureGym plans to open at least 20 gyms a year - extending its position as the UK's leading gym operator. On average PureGym members pay around £20 per month compared to typical average prices in the market of around £40. Members benefit from fully equipped facilities and between 50 and 80 classes per week included in the monthly membership price.
Here’s another way to look at it: Our fat calls are basically our microscopic safe-deposit boxes where we store fat, which is the body’s reserve source of fuel and energy. Remember, we have evolved over many thousands of years to survive prolonged periods of starvation. So our bodies are brilliantly programmed to convert any excess calories we eat into fat, and store it in our fat cells. Unlike the safe-deposit boxes you find at the bank, which are made of steel, fat cells are amazingly flexible. They grow bigger and bigger when excess fat is deposited into them, such as after a rich meal. And they shrink down to near-nothingness when we aren’t eating enough calories and so we make ‘withdrawals’ of fat to help feed the body.

Cheap, lots of equipment and 24-hour opening. Good showers. None of this can make up for the fact that I arrived at 5am one morning to discover that the £100 worth of gym gear in my locker by that I'd left in my locker accident had been thrown away. I won't be troubling them again. I also don't understand their assertion that they don't have a cafe/bar because they want to keep costs down. Surely cafes make money?


CoolSculpting is a procedure that eliminates stubborn fat safe and effectively, without any surgery or downtime. The CoolSculpting treatment is the only FDA-cleared procedure to use controlled cooling to safely target and eliminate fat that is resistant to diet and exercise. With over 5 million treatments performed, the results are proven, noticeable and lasting. We can help you Achieve your goal of looking great at every angle.    

*In the U.S., the CoolSculpting®procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. In China, the cryolipolysis system is used for fat layer reduction of the abdomen and flanks. In Taiwan, the CoolSculpting procedure is cleared for the breakdown of fat in the flank (love handle), abdomen, and thigh. Outside the U.S., China and Taiwan, the CoolSculpting procedure for non-invasive fat reduction is available worldwide. CoolSculpting® and its design are trademarks of ZELTIQ Aesthetics, Inc., an Allergan affiliate. CoolSculpting is the treatment doctors use most for non-invasive fat removal.
This is a gym for the masses, welcoming people from all walks of life - PureGym was created with your hectic schedule in mind. For the night worker, busy parent, student and singleton - you will be able to find your way with a PureGym membership. Whether you enjoy cardio, weight training or getting pumped up with a fitness class - there are so many options available for you to get a full on powerful work out whenever you want it. With innovative training zones, filled with instructors that are ready to help should you need a little advice - you'll feel at ease and at your best at PureGym so don't wait to try one of the 170 venues near you.
ASAPS formed an ad hoc committee to further investigate the pros and cons of mesotherapy, he says. "We don't know whether it works or not because it is used by a lot of people who inject all kinds of chemicals into the skin," Fodor explains. "Our committee looked at the literature and we found no uniformity to what is being used, how much is being injected, and where it is being injected, so we could not draw any conclusions," he says. That's why ASAPS is conducting a clinical trial at five centers to definitively answer questions about mesotherapy. "We will do some studies with an exact and rigid protocol so we can compare apples to apples, not apples to oranges," he says.
 3. Crystallized fat. The procedure takes 30-45 minutes and when the machine is lifted, what’s left is an abnormal mold of frozen, crystallized fat—like those pin impression toys you stick your face in and it keeps the shape. The fat is then massaged back into your skin where it dies and is absorbed and eliminated by your body, never to return again. 
Results will be visible within the first 3-4 weeks and will continue to impress in the months that follow. At 2-4 months, most clients will see their full outcomes on display. According to the FDA, a CoolSculpting treatment reduces the amount of fat by an average of 20-25% in the area treated. With repeated CoolSculpting sessions, this number can climb. Be sure to schedule a follow up visit following your treatment to assess your results.
Hong Kong-based members can also get a free upgrade upon signing a 12-month “Hong Kong All Locations Pure Yoga & Pure Fitness” package that will enable them to access all of the company’s gyms in Hong Kong along with those in Beijing, Shanghai, Singapore and Taipei. Existing Pure members that are also enrolled in Marco Polo Club can get this upgrade offer as well if they re-sign a 12-month package.

Other factors that can affect the treatment include your budget. Some treatments are more expensive than others. Body sculpting treatments without surgery is much more cost effective than traditional surgeries. Your skin condition will also effect how the treatment is conducted. If you have skin allergies, the treatment method will vary accordingly. Your doctor’s recommendation will be a crucial factor on how the treatment sessions are carried out.
As the name suggests, the CoolSculpting procedure can be a little chilly. Controlled cooling is delivered via an applicator to freeze the targeted fat. Though you may feel intense cold initially, this feeling usually subsides within 5 to 10 minutes as the area numbs. Because most applicators use a vacuum to draw fatty tissue into the applicator cup, you may also feel some pulling, tugging, and/or mild pinching.
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
"PureGym offers a highly attractive and flexible proposition and its popularity is evidenced by continued strong growth in both members and sites. This transaction will give users of Soho Gyms access to the largest network of gyms in the UK. I'm confident that our members will benefit from the combination and that PureGym's investment across the estate will further enhance the services our sites deliver."   
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