CoolSculpting, launched in the US in 2010, is a technology-based system which basically freezes fat cells away. As discussed above, when we gain and lose weight, our fat cells basically grow and shrink, but our proportions pretty much stay the same. CoolSculpting is revolutionary in that it lets you target your stubborn fat with “spot treatment.” That means the fat comes off where you want it too. And for the first time, safe and effective spot reduction of fatty bulges can be performed noninvasively, and with no downtime.


If you fancy dipping your toe in the fitness waters, why not opt for a Monthly Pass option at PureGym to give you access to 1 or even multiple gyms at an amazing price. All still with no contract in sight, with a Pure Gym discount code you can save on a great addition to your summer fitness routine. This flexible pass will help you flex those new muscles!


In the past, liposuction would come with heavy downtime, taking weeks or even months to fully recover from the pain and swelling because of the procedure. However, at Athenix Body Sculpting Institute we employ an advanced form of liposuction named VASER Liposuction to significantly reduce the recovery time. With VASER, you can expect to return to y...
After you and your physician select the area(s) to be treated, the device is positioned on your body and controlled cooling is applied. A gel pad and applicator are applied to the targeted area. Vacuum applicators draw the tissue into the applicator cup. Applicators are secured to the treatment area. All applicators deliver controlled cooling to the targeted fat.

For most of us, there comes a time, when we look in the mirror or stop for a break after long stairs and say to ourselves: “it’s time to hit the gym”. Fortunately, the growing popularity of active lifestyle led to creation of many gyms and sport clubs – we have plenty to choose from. So... which to choose? Think about what you’re going to use at the gym. A treadmill? Maybe some weights? If yes, do you really want to pay for everything, including sauna, swimming pool and fully-equipped spa section? Not likely. Then, mix low price, clear rules and professional equipment without fancy and unnecessary additions. What you get? Pure Gym.
Body sculpting treatments without surgery are being used for peripheral and cellulite reduction all around the world. These treatments have gained the spotlight in the eyes of both consumers and doctors alike. Apart from being non-invasive, it offers other benefits like no downtime, zero risk of infection, and no scars on the body due to the procedure.
Traditional surgery requires all of the above and there is an increased risk of infections as a patient is under general anesthetic for several hours. This procedure also leaves behind, scars on your body which will stay with you for lifetime. Non-invasive procedures like body sculpting does not entail these risks. Plus, you can select which part of the body you like to tone down to that perfect shape.
Maybe you’ve lost a lot of weight and that little extra skin is bothering you. Perhaps you’ve just given birth, but your clothes aren’t fitting right. No matter what the reason is, the results of a tummy tuck can be something to look forward to. Tummy Tucks Can Smooth Stubborn Skin Folds After losing a significant amount of weight, the skin around...
Of course, the gym does get extremely busy at peak times, but as a 24-hour gym, you can plan your visits to avoid this. This serves as proof of the great value and variety of machines. A timetable of classes are available which range from Circuits to Spinning, and Kettle Bells to the ominously titled Military Body Blast. They are very accessible to view and reserve places on, as each member has their own account on the Pure Gym website. The classes are priced from £1 to £3 and there are up to 10 places available for each class. The smug sense of superiority when booking a 7:30am class is unbeatable. The reality of shivering down to the gym on a dark Winters' morning with a make-up free face and exchanging morning pleasantries with the milkman, is another matter entirely. Needless to say, I only attempted this once and will perhaps try it again in the Summer months.
CoolSculpting works by taking advantage of the fact that fat cells are more sensitive to cold than the other cells around them. This basic scientific fact was first discovered in 1970 by doctors observing children who sucked on popsicles for hours, and ended up having first soreness, and later dimples, caused by loss of fat cells! Fast forward about 20 years, and Harvard scientists revisited this fact, and realized that they could turn this science into a system for aesthetic sculpting of fatty bulges. The key was to find the ‘sweet spot’ of time and temperature, which would kill some fat cells but not damage surrounding structures such as skin. They called the public company that makes the systems Zeltiq. The proof of the success of this concept and treatment: Zeltiq was bought out by Allergan in 2016 for whopping 2.5 billion! This was the largest sale of a single medical device company in history.
Nevertheless, this intrigued Friend #3, Friend #5 and myself into going later that day. On entering the gym, I saw that the previous description was a pessimistic one. Although the space has a functional appearance, there is an impressive array of exercise machines. As well as the usual suspects of running machines, bikes and rowing machines for cardiovascular training; there are also some great strengthening machines, both individual and multi-station. A circuit training area, a space to use medicine balls and a free weights area complete the layout.
When diet and exercise efforts have been tried, tried again, and then exhausted, it can feel as achieving your dream figure is completely out of reach. However, modern medical technology and micro-body contouring techniques can open the doors that were once blocked by frustration and discouragement. Physicians at Athenix use these top three procedu...

Great gym with huge floor space and equipment. Free weights area has lots of benches and Dumbbells for even busy periods. Two racks with 20kg bars, one spare and two smith machines. Couple of half and ez bars too. Upstairs has loads of matrix cardio machines like treadmill, cross trainer, stepper and bikes. Trx suspension area and kettlebells from 4kg to 20kg. Studio for 40 classes a week.
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